“Currently, the company has a standard factory building of 10,000 square meters under construction. It is expected to be put into operation in May this year. By then, the company's production capacity will double, effectively alleviating the current market situation of supply in short supply.†Haotian Optoelectronics Co., Ltd. is only one year old. More than enough to occupy nearly 20% of the domestic market, and successfully entered the top three in the industry. This year, the company's production capacity will be further enhanced to occupy half of the domestic market of the industry.
The reporter learned from Haotian Optoelectronics that since the company was put into production in October 2011, the current monthly production capacity has reached 600,000 pieces, and the number of its equipment is far more than the manufacturers that have been put into production in the same period, but the company's products are still in a state of short supply. . “Since September last year, the company’s orders have doubled the company’s production capacity.†Song Lei, the company’s marketing director, said that due to short supply, Haotian Optoelectronics had to push down some orders, resulting in a very high profit margin. Great impact.
This year, Haotian Optoelectronics will regard the expansion of production as the primary task of the company's development to meet the increasing market demand. According to Ji Yong, chairman of Haotian Optoelectronics, in order to expand production capacity, Haotian Optoelectronics intends to attract downstream LED manufacturers to build investment this year through cooperation, to further expand the company's production capacity and extend the win-win of the local industry chain.
In May last year, the 2012 High-tech Emerging Industry Technology and Investment Conference was held by the High-tech Industry Research Institute and the “New Industry†magazine in conjunction with a number of well-known national production and economic media. In the “2012 China's emerging industries, the most valuable investment enterprises†In the meantime, Haotian Optoelectronics was successfully selected as “the 20 most valuable non-listed companiesâ€. In December last year, Haotian Optoelectronics won the “Materials and Materials†in the “High-tech Golden Globe Awards – Annual LED Good Product Selection†organized by LED industry's leading industrial research and media organization. Supporting high-tech Golden Globe Award." Ji Yong believes that in addition to the market demand that is in short supply, these awards can confirm the recognition of Haotian Optoelectronics in the LED industry from the side. This will bring extremely favorable conditions for Haotian Optoelectronics to expand the market.
In addition, in the current domestic market of LED sapphire substrate materials, as the independent research and development of the power of Haotian Optoelectronics, the quality of its products will also open up a broad market for the company. It is understood that in October 2011, Haotian Optoelectronics first batch of four sapphire crystals with a maximum of 100 kilograms, the largest sapphire crystal weight of 105 kilograms, creating an Asian record. At present, the company has been able to develop and produce large-size high-quality sapphire materials of 2 inches, 4 inches, 6 inches, 8 inches and above, filling the blank of mass production of large-scale "sapphire crystal growth" in China, making China the world's number one. Four countries with large-scale sapphire crystal production and processing technology. Ji Yong said, "At present, among the more than 60 suppliers of LED sapphire substrate materials in the industry, no more than 5 products can be independently developed and mass-produced. The technology of Haotian Optoelectronics can be said to be the world leader."
With this technological advantage, this year, Haotian Optoelectronics will further expand into the Japanese and Korean markets, which have greater demand for large-size products, in order to fill the company’s products and sell them to the coastal and eastern regions. In Taiwan, and other regions, indirectly exported to Japan, South Korea, Europe and the United States and other international markets.
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