On December 1st, the "Audio Media New Media Development and Production Excellence Summit" of the Fifth China Internet Audiovisual Conference took place in Chengdu. The event brought together top talents from the new media innovation field to explore topics like platform innovation, content creation, and technological advancement. Among the attendees was Mr. Cai Huaijun, Deputy General Manager of Mango Media Co., Ltd. and President of Mango TV. He delivered a speech titled “Mango TV: A New Youth in a New Era,†sharing insights on how Mango TV is driving innovation at the intersection of traditional and new media.
As a media convergence pioneer, Mango TV has rapidly grown into one of the top video platforms in just three years, emerging from Hunan Broadcasting and TV Group. In his speech, Mr. Cai emphasized that in this era of information overload, the key to success lies in differentiation. For Mango TV, it’s about creating unique value through integration and innovation.
He outlined three key strategies for breaking away from conventional models. First, instead of simply buying content, Mango TV is investing in its own production through a studio system. This allows for greater control over content quality and fosters a culture of innovation. Second, Mango TV is shifting away from traditional production methods by focusing on high-quality scripts and efficient resource allocation, as seen in the production of “Fire King.†Third, the company is committed to continuous innovation, not relying on old practices but pushing boundaries to create fresh, engaging content.
In addition to internal transformation, Mango TV is also expanding its partnerships. By building a “super-partner†model, the platform is fostering win-win collaborations with advertisers and industry players. Through strategic investments, Mango TV is creating an ecosystem that spans content, technology, and beyond, enabling synergy across different sectors.
Looking ahead, Mango TV remains focused on media integration and sustainable growth. Despite challenges, the platform has achieved profitability and continues to innovate in content, business models, and user engagement. As Mr. Cai concluded, “The grass is creeping up and Spring Hill is hopeful.†With a clear vision and strong determination, Mango TV is ready to embrace the future and collaborate with partners to shape the next chapter of digital media.
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