The "Global TV Market Report for the 3rd Quarter of 2009" released by the authoritative survey agency DisplaySearch on December 18th showed that LCD TV shipments exceeded expectations in the third quarter, reaching a new high of 37.514 million units. Among them, Samsung Electronics, despite a year-on-year decline of 12%, a slight decrease of 1.2 percentage points in the quarter, but still ranked first with 21.9% market share, leaving LG and Sony behind.
In 2009, Samsung's rapid success in LED TVs caused Taiwan's LED stocks to triple in 1 year. Zhang Zhongmou, Guo Taiming and Shi Chongxi and others have never thought of a moment like today, Samsung can fully influence Taiwan's electronic technology stocks.
In the financial tsunami of 2008, many panel industries lost ground, and Samsung took advantage of the market share of 24.5% to become the champion.
"The two sides of the upstream and downstream, focusing on practical and innovative design" is the key to Samsung's success.
In the upstream, Samsung has more than 40% of the key component costs of electronic products, such as panels, memory, flash memory and batteries. Downstream, Samsung has deepened its brand and channel and achieved the first place in China's brand value, ranking 19th in the world, with a value of US$17.5 billion.
Through the “two-handed graspâ€, Samsung quickly combined the products with practical design sense to cater to the needs of “practical innovationâ€. For example, this year, Samsung made a hit LED TV, white light side-mounted LED backlight application greatly reduced the production cost, Samsung only spent half of Sony's development time, with a one-third price to launch a mature LED TV. At the first step, it has won more than 90% of the global LED TV market.
According to estimates by the Taiwan Industrial Research Institute, in 2015, the capacity utilization rate of China's mainland and Korean panel plants will exceed 90%.
Gao Qiquan, general manager of Taiwan's DRAM maker Hua Yake, believes that the support behind Samsung's current layout is the strategy of nearly two decades. "They are now at harvest."
Samsung is a highly committed company. Guo Baoqian, general manager of Taiwan's memory market, Yingding Technology, believes that Samsung's strategy is not just innovation, but what is rare is that "they invest in good times and there is no interruption in bad times."
In 2000, Samsung set a goal of being equal to Sony and General Motors in 2010. At that time, everyone thought it was an idiotic dream. But today, Samsung's market value is 3.3 times that of Sony!
Now, Samsung has set a plan to become the world's top ten company with revenue of 400 billion US dollars in 2020.
Samsung Electronics is a company with equal manufacturing and branding, and its revenue capability is brilliant. This year's LED TV's sudden emergence has once again brought Samsung Electronics to the peak of glory.
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