On December 1, the "TV New Value" session of the 5th China Internet Audiovisual Conference’s Theme Forum — the Internet TV Industry Summit — took place in Chengdu. Focused on the evolving trends and strategic directions of the Internet TV sector, the forum aimed to explore innovative ideas, industrial collaboration, and new development opportunities. The event brought together industry leaders, including Luo Jianhui, Vice President of the China Network Audiovisual Program Service Association, as well as representatives from seven major licensees and key players in the field.
The forum kicked off with a poetic performance by Li Ming, CEO of Future TV, who recited the campus ballad “On the Ideal Class Composition.†He then delved into discussions about the future of the industry, highlighting opportunities, challenges, and the crucial role of licensees in shaping the direction of Internet TV. His speech emphasized the importance of responsibility, vision, and innovation in driving the sector forward.
As the video industry redefines its value, Internet TV has emerged as a powerful player, attracting significant attention over the past few years. With a vast market potential and an emerging golden era, the forum organized by Future TV became one of the most widely attended events of the conference. This reflects the industry's natural evolution: where there are outlets, there are also talent, resources, and capital.
Internet TV stands out due to its deep operational capabilities, which have allowed it to grow rapidly. The development of cable TV, IPTV, and Internet TV is a process of continuous empowerment, with each sector contributing to better user experiences. Through ongoing exploration, Internet TV has found its unique value, leveraging the simplicity of OTT platforms and the internet’s ability to connect diverse partners. Its rich content, flexibility, interactivity, and strong operational support make it a dynamic platform for all stakeholders.
The ecological value of the Internet TV industry continues to expand. A clear brand structure has formed across the supply chain, involving license providers, content creators, device manufacturers, and service developers. According to data from the China Network Audiovisual Program Service Association, by the end of September 2017, the cumulative coverage of Internet TV reached 255 million units, with 156 million activated, resulting in a 61.2% activation rate. The growth of this industry not only presents massive opportunities but also increases the social responsibilities of participants.
Looking ahead, the Internet TV market is expected to grow significantly. By 2019, the OTT advertising market is projected to reach 10 billion yuan, while audiovisual payments could hit 18.79 billion yuan. As the industry evolves, Internet TV will become more than just a viewing platform — it will serve as a hub for entertainment, social interaction, education, shopping, and more.
Li Ming emphasized that the industry must work together to ensure healthy and orderly development. He highlighted the need for stronger personalized services, addressing user concerns, and fostering a balanced ecosystem among stakeholders. While challenges exist, such as internal competition and interest conflicts, the focus should be on embracing change and exploring new possibilities.
One of the most promising applications of Internet TV lies in its potential to transform daily life. For instance, Future TV is developing products tailored for square dance enthusiasts, offering educational content, online shopping, and even participation in competitions. These scenarios illustrate how Internet TV can become an essential part of family life, breaking traditional media boundaries.
Opportunities lie in three key areas: the value of live broadcasting, the restructuring of industry associations, and the development of a robust platform and ecosystem. The industry must act quickly to introduce live broadcasts and align with regulatory standards. At the same time, collaborative efforts between licensees, content providers, and other stakeholders will help create a more structured and sustainable market.
In conclusion, Future TV remains committed to its role as a leading licensee, working closely with the industry to promote standardization, health, and orderly growth. As the digital age advances, the future of Internet TV looks bright, with endless possibilities for innovation and expansion.
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