E-commerce and physical stores in the lighting industry face long-term coexistence
Release date:2016-04-11Source: Dengyi network share: 
Light billion network 2016-04-11
E-commerce as a product of the Internet era, especially in recent years, the speed of development is particularly eye-catching. However, breaking the traditional new rules may not be suitable for every industry. The lighting industry has its own particularity. For the operation of e-commerce, there is no successful precedent for reference. Therefore, it is necessary to make great efforts to explore its development ideas. But the traditional model can't be abandoned, so 2015
E-commerce as a product of the Internet era, especially in recent years, the speed of development is particularly eye-catching. However, breaking the traditional new rules may not be suitable for every industry. The lighting industry has its own particularity. For the operation of e-commerce, there is no successful precedent for reference. Therefore, it is necessary to make great efforts to explore its development ideas. However, the traditional model can not be abandoned, so in 2015, the development model of the lighting industry should learn from each other's strengths.
E-commerce is fierce, tiger lighting companies can not abandon the traditional model
Along with the continuous development of the lighting industry, more and more stores and lighting dealers feel the pressure from the Internet, and some even think that the traditional stores will disappear with the development of e-commerce. According to industry insiders, the essence of e-commerce is retail, which is to kill dealers, which makes many traditional lighting dealers feel pressure.
Lamp products are not ordinary consumer goods. Good lamps are expensive. It is difficult to make consumers buy with e-commerce platform pictures. They often need to go to the store to experience whether the products are suitable and worth buying. In addition, due to the purchase of lamps It will involve services such as installation and maintenance. In this respect, the online service cannot be provided, and consumers can't be assured of buying it. Therefore, the store has advantages.
Lamp e-commerce and physical storefronts will face coexistence
But nowadays, lighting companies are limited to the development model of stores or physical stores, and it is bound to be difficult to keep up with the development of the times. For the e-commerce development, some people in the industry said that although the e-commerce development speed is very fast, the lighting e-commerce can not completely replace the status of the traditional storefront, after all, the lamps are no faster than other fast-moving products. There are some advantages in the storefront that the lamps and e-commerce can't do, and the store's disappearance is not reliable, so the lamps and e-commerce and storefronts will face a long-term coexistence situation.
In the development of e-commerce model for lighting companies, it is also necessary to balance the interests of existing physical channel providers. The integration of online and offline resources is a problem that enterprises must face. For lighting companies, e-commerce and storefronts are two legs of their own development, and they are indispensable. E-commerce will promote the development of stores. In the future, in the lighting industry, e-commerce and traditional store dealers will no longer compete with each other, but the two channels will complement each other and complement each other. How to achieve effective integration of online and offline marketing channels has become a new proposition facing the lighting industry. .
In the current fierce competition in the industry, the development of lighting companies needs to use two legs to make e-commerce and physical stores coexist.
Responsible Editor: Dengyi Net
Label: Lighting industry e-commerce and physical stores face long-term coexistence
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