55-inch 8888 yuan Changhong first broke the global price of OLED ice

On March 28, 2016, at the Changhong TV Spring 2016 new release event in Beijing, Su Zihuan, general manager of Changhong Multimedia Industry Co., Ltd. broke the industry silence and threw a “ring thunder”: On the day of the Changhong Photobuy Festival on April 9th, 200 Taiwan 55OLED ultra-thin new G9, priced at 8,888 yuan.


2016 Changhong TV Spring New Product Launch

In early March, the lowest price of 55 OLED TVs released by industry peers was 9999 yuan, and the price of OLED large-screen TVs was reduced to less than 10,000 yuan. In a short period of time, Changhong's new products once again transferred 55 OLED TVs to the range of 9,000 yuan.


55 OLED ultra-thin new G9, limited price of 8888 yuan

According to reports, with the 8888 yuan 55CHiQ TV OLED series G9 is Changhong launched in the country's 409 scan goods festival (April 9th). This event is no longer a simple special promotion, but mainly on the CHiQ TV Q3T, Changhong E9600, G9 and other series displayed on the new product release of the day, so that consumers can really experience new products in the shortest time.



Insiders believe that behind this move is the result of Changhong’s efforts in new television technologies. For this year's hot industry HDR technology, Changhong has taken the lead in R&D and application, and based on the needs of users' home viewing, starting with the system of picture quality, sound, content, and other aspects, UMAX Cinema System was introduced, which made UMAX higher Standard HDR.


As the core of the UMAX cinema system, it has excellent image quality and sound quality. At the present stage, the most advanced image quality technology in the TV industry is HDR, and the UMAX cinema system's image quality requirements must first meet the HDR standard; in addition, the quality of the matrix is ​​improved through the matrix light control and the original color true color technology, and 5.1 sound is restored through the DTS audio and video decoding. Road above sound effects, restore the real video, comparable to the cinema effect.

In order to further allow users to experience the benefits of HDR, Changhong has also set up an HDR film area in conjunction with content operators. The viewing effect is comparable to the IMAX ultimate experience.

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