The Chinese pay attention to perfection. From the beginning to the end of the year, barley, 17TV, Gehua, CANTV (CIBN), BOE, Rongwei (Nine Joint Technology), PPTV, micro whale, storm, and popular brand television have appeared one after another. This year's surging Internet TV The new brand is also bookless
On December 10, 2015, Super TV was popularized and became the 10th and final Internet TV brand recruit for 2015. The Chinese pay attention to perfection. From the beginning to the end of the year, barley, 17TV, Gehua, CANTV (CIBN), BOE, Rongwei (Nine Joint Technology), PPTV, micro whale, storm, and popular brand television have appeared one after another. This year's surging Internet TV The new brand is also a perfect book for the United States.
This year, super-powered, super-body, ultra-dimensional and many other super-generation TVs emerged; this year, television has become a tidal wave; this year, 4K became the standard television; this year, The price of television has soared to 3,000 feet. The latest debut of the ultra-dimensional television is to draw 55-inch 4K TVs directly into the 2 eras, only 2799 yuan, while the 49 and 43 prices correspond to the prices of 2299 and 1799.
As the configuration gets closer and closer, in addition to constantly hitting the reserve price, how will these recruits stand out?
Inventory: Soldiers in the field, look back 2015
First on a streaming media finishing table:
Price is the simplest but most crude but most effective weapon. As the main 55-inch 4K model, in addition to the price of 19,800 yuan in BOE, Gehua Cable and traditional home appliance company Skyworth, Hisense cooperated with customized TV prices and box company Jiulian Technology. Pricing is significantly higher than other Internet companies. Relying on free Internet companies rushed through all the way, they are completely barefoot and are not afraid of wearing shoes, and strive to open the market with price advantage. The popular TV released at the end of the year occupies a late-mover advantage. It is even more straightforward to hit a 55-inch 4K TV to 2,799 yuan. Once Internet companies broke down the reserve price, people did not know where the bottom was.
In addition to the price, the most impressive thing about TV in 2015 is that you can sing me out on the debut. It's 4K, water, thin, metal, and TV seems to be a very simple thing. With broadband, content, panels, boxes, channels, and OEMs, television has been pushed onto the throne of the living room entrance. However, with the increase in players, it is clear that TV It has also become more and more uncomplicated. Behind the price competition is the competition for resource integration capabilities. For example, LeTV has just become a second-largest shareholder with 1.9 billion injections of TCL. Dare to marry this drowning, which one behind the resources are remarkable, and the final fight, I am afraid that these resources.
Survey: Which brand has a high penetration rate? You are likely to guess wrong
The streaming media network made a sample survey, listed the 10 new Internet TV brands in 2015, and joined Xiaomi and LeTV as reference systems to carry out positive and negative surveys that the brands had heard and never heard of.
Forward survey: Asked respondents what they have heard. The respondents were mainly friends of the streaming media network Xiaobian who were between 20 and 45. There were 75 valid statistics in 20 minutes. Two of them said that they were unaware of the TV brands. One person said that he was fully aware and the rest of the votes were as follows: The number of votes represented that such a television brand. Although we have tried to confirm, but do not rule out the occasional misunderstanding, knowing that the company brand is counted as knowing its TV.
Public Market Survey:
Reverse survey, which brands of these 12 brands have not heard of. The respondents were light friends, the lights were less well-known observers in the IPTV and OTT industry, and the contacts in the circle of friends were all experienced. However, the results showed that even within the circle, the spread of some brands was overestimated (20 minutes Effective statistical results of 34 people).
Industry survey:
Positive and negative two survey results can confirm each other:
The positive investigation results showed that as the pure internet TV brand, the best-known is LeTV, and the second echelon is a few video companies: popular, PPTV, and storm. The other seven households have little difference in popularity. Respondents reported that Xiaomi LeTV also went to the experience store to know that there was a TV.
The reverse survey results showed that the lowest visibility in the IPTV and OTT industry circles was the honor of Jiulian Technology. The vote rate was as high as 55.9%, the second was Lenovo’s 17TV, and the vote rate was 39.4%. Damai Gehua’s BOE’s votes were similar. The best of the three video companies is popular, with the lowest vote rate. Millet's music is almost as "well known to the public" as the unexpected.
In fact, some of the results of such investigations are beyond the expectation of the streaming media network, but they do not prevent us from reaching some results:
1) Ideal fullness and realistic bone, if the well-known millet LeTV only has sales of only 1 million units, don't be too optimistic before doing TV.
2) The popularity that video companies have accumulated over the years has helped the promotion of TV brands. The three existing video companies are better than Storm and PPTV.
3) Brand promotion is not an overnight success. It requires extensive coverage and a protracted war.
4) Many companies like to distinguish between media attributes, but perhaps cross-coverage is king.
5) Although the Internet is full of our lives, offline channels are still an important choice for improving brand awareness.
Conclusion: How did you fight in 2016?
According to the aforementioned survey results, video companies have the advantage of doing television. Besides having their own content, brand awareness accumulated over many years of operation is also very helpful. Since Youku Tudou was acquired by Ali, China no longer has a completely independent video company. Now the front row includes: Iqiyi (Baidu Department), Youku Tudou (Ali Department), Tencent Video, Sohu Video, PPTV (Suning ), Storm (Storm Technology, Japan, Japan, Austrian flying animation, three Nuo digital audio and video), popular (Oriental Pearl, Siu Chi Department). iQIYI is tied with the Galaxy and has been doing the inside strategy. Before there was a co-branded TV, its insider revealed that it had no plans to make its own brand TV; Tencent had already picked out that it would not do its own television. Therefore, In TV, the legendary Youku potatoes that have not been on the market for a long time are left. In 2016, TVs of URT+Ali combination will be available.
Then, how will the battle of TV be overpowered? Ultimo TV is cheaper than the popular price? Otherwise, will resource integration wars also break out?
Who can run faster in these 10 new recruits in 2015? Let’s take a brief look at the cards in their respective hands:
Remarks: Behind the company is not necessarily a direct relationship with television, but a decisive influence.
For regulatory reasons, each has cooperation with licensees, but the real direct resources are CAN TV, popular and premium soil. CAN TV itself is currently the only licensee own-brand TV. The most important task at present is to build a brand. Influence; You Tu and Ali are deeply tied with licensees through capital methods, only that although Youku has not been rumors to push TV before it is acquired by Ali, it has not yet been launched and is not praised; the most imaginative space is now The popular TV that was just released on December 10th—the license and content of the Oriental Pearl, and Zhao Chi, which came to the front desk and was listed by OEM, became popular after the exchange between the Oriental Pearl and Siu Chi. The three parties involved in the capital level. In addition, the so-called ultra-dimensional ecology also relies on capital to bind Haier and Gome's offline capabilities, the resource chain is smooth, and the capital is tied tightly, and the Oriental Pearl hopes to complete the transformation and allow its own content to play a greater role. +, All expectations and hard work can be imagined, but can we achieve the goal of 12 million for three years and let us wait and see.
On December 10, 2015, Super TV was popularized and became the 10th and final Internet TV brand recruit for 2015. The Chinese pay attention to perfection. From the beginning to the end of the year, barley, 17TV, Gehua, CANTV (CIBN), BOE, Rongwei (Nine Joint Technology), PPTV, micro whale, storm, and popular brand television have appeared one after another. This year's surging Internet TV The new brand is also a perfect book for the United States.
This year, super-powered, super-body, ultra-dimensional and many other super-generation TVs emerged; this year, television has become a tidal wave; this year, 4K became the standard television; this year, The price of television has soared to 3,000 feet. The latest debut of the ultra-dimensional television is to draw 55-inch 4K TVs directly into the 2 eras, only 2799 yuan, while the 49 and 43 prices correspond to the prices of 2299 and 1799.
As the configuration gets closer and closer, in addition to constantly hitting the reserve price, how will these recruits stand out?
Inventory: Soldiers in the field, look back 2015
First on a streaming media finishing table:
Price is the simplest but most crude but most effective weapon. As the main 55-inch 4K model, in addition to the price of 19,800 yuan in BOE, Gehua Cable and traditional home appliance company Skyworth, Hisense cooperated with customized TV prices and box company Jiulian Technology. Pricing is significantly higher than other Internet companies. Relying on free Internet companies rushed through all the way, they are completely barefoot and are not afraid of wearing shoes, and strive to open the market with price advantage. The popular TV released at the end of the year occupies a late-mover advantage. It is even more straightforward to hit a 55-inch 4K TV to 2,799 yuan. Once Internet companies broke down the reserve price, people did not know where the bottom was.
In addition to the price, the most impressive thing about TV in 2015 is that you can sing me out on the debut. It's 4K, water, thin, metal, and TV seems to be a very simple thing. With broadband, content, panels, boxes, channels, and OEMs, television has been pushed onto the throne of the living room entrance. However, with the increase in players, it is clear that TV It has also become more and more uncomplicated. Behind the price competition is the competition for resource integration capabilities. For example, LeTV has just become a second-largest shareholder with 1.9 billion injections of TCL. Dare to marry this drowning, which one behind the resources are remarkable, and the final fight, I am afraid that these resources.
Survey: Which brand has a high penetration rate? You are likely to guess wrong
The streaming media network made a sample survey, listed the 10 new Internet TV brands in 2015, and joined Xiaomi and LeTV as reference systems to carry out positive and negative surveys that the brands had heard and never heard of.
Forward survey: Asked respondents what they have heard. The respondents were mainly friends of the streaming media network Xiaobian who were between 20 and 45. There were 75 valid statistics in 20 minutes. Two of them said that they were unaware of the TV brands. One person said that he was fully aware and the rest of the votes were as follows: The number of votes represented that such a television brand. Although we have tried to confirm, but do not rule out the occasional misunderstanding, knowing that the company brand is counted as knowing its TV.
Public Market Survey:
Reverse survey, which brands of these 12 brands have not heard of. The respondents were light friends, the lights were less well-known observers in the IPTV and OTT industry, and the contacts in the circle of friends were all experienced. However, the results showed that even within the circle, the spread of some brands was overestimated (20 minutes Effective statistical results of 34 people).
Industry survey:
Positive and negative two survey results can confirm each other:
The positive investigation results showed that as the pure internet TV brand, the best-known is LeTV, and the second echelon is a few video companies: popular, PPTV, and storm. The other seven households have little difference in popularity. Respondents reported that Xiaomi LeTV also went to the experience store to know that there was a TV.
The reverse survey results showed that the lowest visibility in the IPTV and OTT industry circles was the honor of Jiulian Technology. The vote rate was as high as 55.9%, the second was Lenovo’s 17TV, and the vote rate was 39.4%. Damai Gehua’s BOE’s votes were similar. The best of the three video companies is popular, with the lowest vote rate. Millet's music is almost as "well known to the public" as the unexpected.
In fact, some of the results of such investigations are beyond the expectation of the streaming media network, but they do not prevent us from reaching some results:
1) Ideal fullness and realistic bone, if the well-known millet LeTV only has sales of only 1 million units, don't be too optimistic before doing TV.
2) The popularity that video companies have accumulated over the years has helped the promotion of TV brands. The three existing video companies are better than Storm and PPTV.
3) Brand promotion is not an overnight success. It requires extensive coverage and a protracted war.
4) Many companies like to distinguish between media attributes, but perhaps cross-coverage is king.
5) Although the Internet is full of our lives, offline channels are still an important choice for improving brand awareness.
Conclusion: How did you fight in 2016?
According to the aforementioned survey results, video companies have the advantage of doing television. Besides having their own content, brand awareness accumulated over many years of operation is also very helpful. Since Youku Tudou was acquired by Ali, China no longer has a completely independent video company. Now the front row includes: Iqiyi (Baidu Department), Youku Tudou (Ali Department), Tencent Video, Sohu Video, PPTV (Suning ), Storm (Storm Technology, Japan, Japan, Austrian flying animation, three Nuo digital audio and video), popular (Oriental Pearl, Siu Chi Department). iQIYI is tied with the Galaxy and has been doing the inside strategy. Before there was a co-branded TV, its insider revealed that it had no plans to make its own brand TV; Tencent had already picked out that it would not do its own television. Therefore, In TV, the legendary Youku potatoes that have not been on the market for a long time are left. In 2016, TVs of URT+Ali combination will be available.
Then, how will the battle of TV be overpowered? Ultimo TV is cheaper than the popular price? Otherwise, will resource integration wars also break out?
Who can run faster in these 10 new recruits in 2015? Let’s take a brief look at the cards in their respective hands:
Remarks: Behind the company is not necessarily a direct relationship with television, but a decisive influence.
For regulatory reasons, each has cooperation with licensees, but the real direct resources are CAN TV, popular and premium soil. CAN TV itself is currently the only licensee own-brand TV. The most important task at present is to build a brand. Influence; You Tu and Ali are deeply tied with licensees through capital methods, only that although Youku has not been rumors to push TV before it is acquired by Ali, it has not yet been launched and is not praised; the most imaginative space is now The popular TV that was just released on December 10th—the license and content of the Oriental Pearl, and Zhao Chi, which came to the front desk and was listed by OEM, became popular after the exchange between the Oriental Pearl and Siu Chi. The three parties involved in the capital level. In addition, the so-called ultra-dimensional ecology also relies on capital to bind Haier and Gome's offline capabilities, the resource chain is smooth, and the capital is tied tightly, and the Oriental Pearl hopes to complete the transformation and allow its own content to play a greater role. +, All expectations and hard work can be imagined, but can we achieve the goal of 12 million for three years and let us wait and see.
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