With the rapid advancement of the Industrial Internet, the deep integration of IoT technology and traditional industries is giving rise to innovative business models and driving a new wave of corporate transformations. On August 30th, at the 2017 Shanghai International Business Summit, Wanda Network Technology Group unveiled its "Blue Ocean" physical commerce digital open platform. This platform leverages the world-leading Wit Cloud IoT platform to offer intelligent hardware solutions. Within just six months, it successfully bridged the gap between established physical businesses and a mature IoT cloud platform, laying a robust foundation for the digital transformation of China's physical commerce sector.
The "Blue Ocean" open platform encompasses end-to-end integration across various aspects of physical commerce services, including passenger flow solutions, interactive marketing strategies, ERP solutions, intelligent hardware solutions, unified cashier systems, data analytics, and catering services. It offers an application marketplace, API marketplace, hardware marketplace, and diverse management tools tailored for physical store operations. By opening up essential service interfaces, it enables digital technology companies to craft personalized and customized experiences for brick-and-mortar stores. The platform supports marketing initiatives while assisting stores in building an integrated online-offline hardware ecosystem.
Leveraging years of product technology expertise, Wit Cloud has developed a dedicated intelligent hardware connectivity management platform for the "Blue Ocean" open platform. This includes hardware connection management architecture, M2M connectivity, PaaS + SaaS development and deployment, and the creation of a developer hub. Through standardized access protocols and open APIs, high-quality hardware solutions can seamlessly integrate into the Blue Ocean platform, reaching target business scenarios without needing to focus on foundational solutions like people, goods, or spaces. This ensures faster implementation, reduced costs, and enhanced outcomes. Additionally, it provides advanced marketing tools for people, goods, and spaces, paving the way for more personalized marketing management services for physical entities.
President of Wanda Network Technology Group, Qu Dejun, remarked: "Wanda has made significant strides in managing people, goods, and spaces over the years, but this falls short of optimizing the entire physical business landscape. We need to harness the collective strength of society to offer diverse solutions for the transformation of physical commerce. Building the Blue Ocean platform and uniting more developers to serve physical businesses together has become an urgent industry requirement. The Blue Ocean platform arises out of necessity."
Co-founder of Wise Cloud, Huang Xixiong, stated: "Our tactical cloud application empowerment system leads with IoT and AI technologies, offering terminal-wide IoT cloud services based on enterprise-specific product attributes, business logic, and management processes. These services include terminal management monitoring, connection management, application development, and data analytics. By helping enterprises achieve product Internetization, we reduce R&D costs, accelerate production, and enhance equipment and user operational management capabilities. Our cloud will support the Blue Ocean open platform, accelerating the digital transformation of commercial real estate, increasing merchant revenue and efficiency, and enhancing consumer experiences."
As the platform continues to evolve, it promises to redefine the future of physical commerce, fostering innovation and growth in both traditional industries and emerging tech sectors.
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