A series of accidental "fire" incidents eventually pushed Tesla down the "altar".
The National Highway Safety Administration (NHTSA) said on November 19 that it officially launched an investigation into the fire after the collision of a Model S car produced by electric vehicle manufacturer Tesla. On the eve of the Guangzhou International Auto Show, a Tesla Model S model caught fire again near Nashville, the capital of Tennessee. From the pictures of the accident scene released by overseas media, the front of the Model S accident car was almost completely burned. In this regard, a Tesla spokesperson said: "We have contacted the person concerned and there were no casualties. The company has sent a team to the accident site to investigate the cause of the incident."
In fact, this is more than a month, the third time Tesla Model S models caught fire due to accidents. As the electric car brand that received the most attention in the industry in 2013, Tesla was once regarded as an "icebreaker" in the electric car market. However, after many fire accidents, the industry began to question Tesla's development prospects. At the moment when there are still hidden dangers, the true opening of the electric vehicle market seems to be still far away.
Tesla's "three fires"
"Tesla's sales have not been large. If there is an intensive fire in such a short period of time, there must be potential safety hazards. This shows that its battery safety has not been completed and the battery management system needs to be improved."
This is Tesla's third fire accident so far. Prior to this, on October 1, a Tesla Model S electric car caught fire on the highway south of Seattle, USA. On October 18, another Tesla Model S was out of control during high-speed driving, hitting a concrete obstacle and hitting a tree twice, then stopped and caught fire.
It is worth noting that after each fire accident, Tesla declared that it was not the quality of its product that caused the fire. After the first fire, Tesla CEO Elon Musk claimed in an open letter that driving a traditional gasoline car is 5 times more likely to experience a fire than driving Tesla. A battery car is definitely higher than a car Cars with easy fuel tanks are safer.
But this time, Musk's position is still "tough." In an interview with foreign media on November 13th, Musk still said that although three Model S electric cars have caught fire, which has caused safety issues and caused damage to the company's stock price, Tesla The car does not plan to recall this model. At the same time, Tesla also said in a statement that the company has sent personnel to investigate the incident, but it also emphasized that the fire was caused by the accident, not the spontaneous combustion of the vehicle.
But apart from the response after each fire accident, Tesla did not take any improvements to the Model S vehicle design, especially battery protection. This caused a lot of doubts about Tesla's design flaws in the industry. It is unavoidable that the safety of the Tesla electric car, which was previously known as the "safest car", is facing the most severe "torture" in the industry and the market.
The US Highway Safety Administration, which previously believed that the "Model S battery fire was caused by a traffic accident and did not involve safety defects or violations of safety regulations," has finally announced that it will contact the relevant authorities at the incident site to determine the accident under the pressure of public opinion. Whether there is a vehicle safety problem in.
"Tesla's sales have not been large. If there is an intensive fire in such a short period of time, there must be potential safety hazards. This shows that its battery safety has not been done well and the battery management system needs to be improved." Song Jian, the dean of the research institute, said that Tesla has repeatedly insisted that its products are safe, and this processing method is "bad".
Electric vehicles tortured again
In order to achieve "overtaking in corners", China has previously chosen to vigorously develop electric vehicles that are in their infancy throughout the world as the main direction of their own development of new energy vehicles. However, the frequent occurrence of electric vehicle fires has already The development strategy of energy vehicles has been pushed to an awkward position.
The outbreak of a series of "fire" incidents, in addition to causing industry doubts about the safety of Tesla electric vehicles, will also cause greater obstacles to the already "hard to break" electric vehicle market.
"The safety of electric vehicles has also been widely concerned before. This is actually the difficulty in the process of popularization and promotion of consumer awareness of electric vehicle manufacturers. Tesla, which has been highly rated by the industry before, has been in a shorter period of time. A series of unexpected fire accidents will undoubtedly shake consumers' confidence in buying pure electric vehicles. "Zhang Zhiyong, a well-known commentator in the automotive industry, said in an interview with a reporter from China Business Daily.
Chinese international litigation and claims expert Hao Junbo also believes that in less than 5 weeks, there have been three fires in a row. We have reason to suspect that Tesla, as a designer and manufacturer, knows that its products have defects and hidden safety hazards, but it is not timely. Disclosure. Currently, Hao Junbo is investigating whether Tesla ’s management has violated its loyalty obligations to shareholders and failed to effectively manage the company, thereby hurting the interests of shareholders.
In fact, past cases in the electric vehicle industry have proved that the fire incident may be fatal to electric vehicles. The American electric car company Fisker, who is about to be included in Li Zekai's pocket, was previously bankrupted due to the frequent fire incidents of its Karma models and the successive recalls. The general VOLT electric car was also due to two spontaneous combustion events after the crash test, which has since caused the market performance to be weak. A123, a supplier of batteries for the above two electric vehicle manufacturers, also suffered bankruptcy.
According to Tesla ’s third quarter report for November 2013, the company ’s third-quarter net loss narrowed to US $ 38.5 million, compared with a net loss of US $ 111 million in the same period last year. However, affected by the fire, Tesla's stock price fell more than 6% on October 2nd after the first fire. On October 28, the stock price of Tesla's second fire accident fell by more than 4.3% to close at $ 162.86. After the fire accident, Tesla's stock price fell by about 12.44% to $ 158.5.
Under this circumstance, in the sales showroom of Beijing Qiaofufang Grassland Shopping Center, Tesla, which quietly opened in November, will also face serious challenges. According to reporters, Tesla will ship to China in January 2014 at the earliest, and electric vehicles will be delivered to Chinese customers as soon as February.
In fact, in order to achieve "overtaking in corners", China has previously selected electric vehicles that are all in their infancy throughout the world as the main direction of development of new energy vehicles. Car development. However, the frequent fire incidents of electric vehicles have pushed this new energy vehicle development strategy to an awkward position.
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