In recent years, as people's living standards have continued to improve, televisions have evolved beyond just serving as tools for watching dramas or catching up on the news. Today, the sensory experience has become a key consideration when choosing a TV, with picture quality being one of the top priorities. Many younger consumers are drawn to the "premium" marketing of OLED TVs, but unfortunately, their purchase often comes with a host of issues that leave them frustrated and disappointed.
It’s worth noting that OLED TV production costs are quite steep, with a 65-inch model typically priced above $20,000, and some premium models reaching as high as $150,000. This makes OLED TVs unaffordable for most households. Furthermore, the self-emissive nature of OLED panels leads to significant degradation over time, with many users finding that the lifespan of their OLED TV is less than half that of an LCD TV. This indicates that OLED technology is still far from being fully mature.
Additionally, in terms of viewing experience, most OLED TVs on the market rely on vapor-deposition techniques for their display materials. When certain images remain static on the screen for prolonged periods, they can leave behind burn-in effects, which worsen over time. Unfortunately, this issue remains unresolved by manufacturers. Given the current immaturity of OLED technology, many repair services may not be equipped to handle such issues, particularly when it comes to replacing the costly display panel, which can lead to significant inconvenience for users.
These quality concerns and poor after-sales support have understandably led to widespread consumer dissatisfaction. However, it’s important to note that pursuing high-definition television doesn’t necessarily require taking such risks. In 2015, Hisense’s ULED technology received the prestigious "Display Technology of the Year" award at an electronics exhibition in Las Vegas, bestowed by IDG, confirming its credibility. Over the past two years, ULED technology has continued to evolve and improve. It would not be an exaggeration to say that Hisense’s ULED technology rivals OLED in quality and is even more reliable.
From a technical standpoint, achieving high image quality involves four critical factors: high contrast, high definition, high color gamut, and high fluency. ULED technology excels in all these areas. Let’s take Hisense’s newly launched EC880 ULED TV as an example to explore how it achieves these goals.
High Contrast:
Contrast refers to the ratio between the darkest and brightest parts of an image. A higher contrast ratio means more gradations between black and white, resulting in sharper and clearer visuals. Low-contrast TVs often struggle with black purity and color reproduction, making online content appear dull and unnatural.
Hisense’s EC880 employs dynamic backlight control, adjusting the backlight between “on†and “off†states to enhance both bright and dark areas. Additionally, its unique intelligent partitioning technology further enhances contrast, ensuring superior black purity and color accuracy compared to other TVs, creating a more realistic and layered viewing experience.
High Color Gamut:
High-color TVs offer richer and more vibrant images, making colors more vivid and pleasing to the eye. Standard LCD TVs typically have a color gamut of around 70-80% of NTSC, whereas the EC880 optimizes its phosphors to produce purer light, easily surpassing the NTSC 100% mark. This significantly reduces color distortion and improves overall color accuracy, aligning better with human vision preferences.
High Definition:
Achieving high-definition resolution hinges on pixel density. The more pixels, the higher the resolution, and the EC880 intelligently enhances pixel detail. By analyzing 2K images and boosting them to near 4K quality, it sharpens outlines and brings out finer details, such as enhancing the clarity of lake reflections. This explains why ULED TVs deliver a clearer picture than standard TVs, even when playing the same content.
High Fluency:
OLED TVs have faced criticism for motion blur and image persistence, but Hisense’s EC880 resolves this with full-range MEMC (Motion Estimation and Motion Compensation) technology. This inserts additional frames during fast-moving scenes, ensuring smooth and stable playback without the motion artifacts seen in OLED TVs.
In conclusion, Hisense’s dedication to innovation has resulted in ULED TVs that outperform traditional LED models. The EC880 showcases ULED technology at its finest, offering a superior viewing experience with better reliability than OLED. If you’re looking for excellent picture quality without the risks associated with OLED, Hisense EC880 is undoubtedly the best option for your investment.
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