The new color TV has not been opened and left behind.
Dozens of inches of the latest TVs are hung on the wall, smart, ultra-high definition, and Internet capabilities are all there. They can be found in a few days and newer generations of products are on the market. Such embarrassment is being played in more and more family living rooms. Some people even ridicule, "color TV has not opened, it is already outdated." However, in the face of environmental protection trends, color TV industry has quietly rised host and screen separation, consumers can update the trend.
Smart TVs Become Silly for Less Than Two Years
"Every time I turn on the TV, I will wait for a long time to start." Mr. Fan bought a LeTV S50 super TV early last year. What annoyed him was that in less than two years, the television has been deteriorating. Sometimes, just changing the channel with a remote control requires a few seconds before responding. "How smart is it to use smart products?"
The reporter found that the S50 belongs to LeTV's first-generation super TV and was released in October 2013. In September this year, the product has grown to the third generation. Less than two years, two upgrades. "The response of these old products is certainly not as fast as the new one," said a customer service officer at LeTV. Mr. Fan can be puzzled is: only bought a large appliance less than two years, it has become a "old money", do you need to spend high prices to buy new products?
In recent years, some new technologies have been continuously applied to television products. Internet TV is only a small part of them. At the end of 2013, Konka took the lead in launching curved TVs with domestic brands. Changhong, TCL and other brands followed suit. A few days ago, Hisense released a new generation of laser cinema TVs independently researched and developed, and predicted that laser cinemas could occupy 40% of the market for TVs over 70 inches. The share of ... ... and each of these new technologies has also copied the swift escalation and swiftness of being embarrassed.
Reflected in the price, smart TV replacement is obviously much more expensive. Reporters inquired about Gome, Suning and other e-commerce websites and found that 55-inch domestic brands cost more than 5,000 yuan, and foreign brands even as high as 10,000 yuan or more; and laser televisions are even more than 50,000 yuan, which is already a few ordinary smart TVs. ten times. This means that the costs for consumers to spend money on "eating" are also rising.
Profits go down, companies are frying on technology concepts
In fact, the reason why color TV is faced with such a fast replacement frequency, behind the scenes is still appliance manufacturers.
Vision from black and white to color, size from small to large, volume from the "big box" to the LCD screen ... Previously, China's television technology update often undergo more than 10 years, or even decades of transformation. "Compared with the technical revolution in the television industry, these new technologies are now insignificant, but the concept of confusion has caused great difficulties for consumers," said Hong Shibin, executive director of the China Home Appliances Business Association Marketing Committee.
In the eyes of the industry, the reason why companies are keen to upgrade, the actual reason is that the color TV prices fell significantly in the past two years, an urgent need to invest in new products to maintain profit levels. In the context of the cooling down of the real estate market and the cancellation of subsidies, home appliance companies ushered in a "winter" last year. According to data from Yikang, a market consultancy, the color TV market, which grew at an average annual rate of 5% to 6% before 2013, fell sharply by about 6% last year. Even if it picks up in the next few years, the growth rate can only maintain 2%. To 3%. Under such a low background, home appliance companies hope to increase the premium price of color TV brands through new technologies.
In this regard, Hong Shibin analyzed that unlike mobile phones, mobile phones are fast-moving consumer goods and should not be replaced too often. Otherwise, they would bring huge waste of resources and recycling would be a problem. Therefore, the production and design link of enterprises should be considered in a reasonable manner. .
Separate host screens will become a new trend
At present, the question placed before the consumers is: TVs become “stupid†and fall behind. What are the measures to solve?
A survey by the reporter found that when replacing household appliances, the traditional trade-in replacement is not easy to use. On the website of LeSports, a “replacement of old†channel is provided. Consumers can estimate a price based on the options on the website, selecting the model, age, and status of the product. Mr. Fan entered his own TV. After the system was estimated, the TV with a purchase price of about 3,500 yuan can only be discounted for 125 yuan, and a 500 yuan voucher can only be used in Leshi. This figure, in his opinion, is too low. "Not even the newest fraction."
Even more trouble for him is the problem of home recycling. "The large home appliance replacement service can only be collected at home. In Beijing, only users within the Fourth Ring Road can't be recycled if they are not in the Fourth Ring Road." The customer service staff of LeTV.com's hotline service hotline said that if he really wants to recycle, Mr. Fan would have to move the TV first. To a certain place in the Fourth Ring, register this address and the staff will come back for recycling.
“Even if there is a good old-fashioned exchange channel, overall elimination is not the best solution for large appliances with a long service life.†Peng Xiandong, general manager of Zhongye Kang’s black power division, said that split-type replacement will be the future color TV. Updated trends. The so-called "split-type replacement" is to replace the host plug-in that affects the performance of the product. The durable screen and shell need not be replaced.
The reporter learned that there are already a few color TV companies that have begun to explore "split-type replacement". The price for replacing plug-ins is basically one-tenth to one-tenth that of the whole machine.
Taking millet split TV as an example, the mainframe and the screen are completely separated, the screen can be made thinner, the host performance becomes stronger, and in particular the sound quality is greatly improved. For many want to upgrade the old TV, but also feel that the display is very good to throw away the pity of the user, you can use the old TV as the screen, spend 999 yuan to buy millet host can complete the color TV upgrade.
Dozens of inches of the latest TVs are hung on the wall, smart, ultra-high definition, and Internet capabilities are all there. They can be found in a few days and newer generations of products are on the market. Such embarrassment is being played in more and more family living rooms. Some people even ridicule, "color TV has not opened, it is already outdated." However, in the face of environmental protection trends, color TV industry has quietly rised host and screen separation, consumers can update the trend.
Smart TVs Become Silly for Less Than Two Years
"Every time I turn on the TV, I will wait for a long time to start." Mr. Fan bought a LeTV S50 super TV early last year. What annoyed him was that in less than two years, the television has been deteriorating. Sometimes, just changing the channel with a remote control requires a few seconds before responding. "How smart is it to use smart products?"
The reporter found that the S50 belongs to LeTV's first-generation super TV and was released in October 2013. In September this year, the product has grown to the third generation. Less than two years, two upgrades. "The response of these old products is certainly not as fast as the new one," said a customer service officer at LeTV. Mr. Fan can be puzzled is: only bought a large appliance less than two years, it has become a "old money", do you need to spend high prices to buy new products?
In recent years, some new technologies have been continuously applied to television products. Internet TV is only a small part of them. At the end of 2013, Konka took the lead in launching curved TVs with domestic brands. Changhong, TCL and other brands followed suit. A few days ago, Hisense released a new generation of laser cinema TVs independently researched and developed, and predicted that laser cinemas could occupy 40% of the market for TVs over 70 inches. The share of ... ... and each of these new technologies has also copied the swift escalation and swiftness of being embarrassed.
Reflected in the price, smart TV replacement is obviously much more expensive. Reporters inquired about Gome, Suning and other e-commerce websites and found that 55-inch domestic brands cost more than 5,000 yuan, and foreign brands even as high as 10,000 yuan or more; and laser televisions are even more than 50,000 yuan, which is already a few ordinary smart TVs. ten times. This means that the costs for consumers to spend money on "eating" are also rising.
Profits go down, companies are frying on technology concepts
In fact, the reason why color TV is faced with such a fast replacement frequency, behind the scenes is still appliance manufacturers.
Vision from black and white to color, size from small to large, volume from the "big box" to the LCD screen ... Previously, China's television technology update often undergo more than 10 years, or even decades of transformation. "Compared with the technical revolution in the television industry, these new technologies are now insignificant, but the concept of confusion has caused great difficulties for consumers," said Hong Shibin, executive director of the China Home Appliances Business Association Marketing Committee.
In the eyes of the industry, the reason why companies are keen to upgrade, the actual reason is that the color TV prices fell significantly in the past two years, an urgent need to invest in new products to maintain profit levels. In the context of the cooling down of the real estate market and the cancellation of subsidies, home appliance companies ushered in a "winter" last year. According to data from Yikang, a market consultancy, the color TV market, which grew at an average annual rate of 5% to 6% before 2013, fell sharply by about 6% last year. Even if it picks up in the next few years, the growth rate can only maintain 2%. To 3%. Under such a low background, home appliance companies hope to increase the premium price of color TV brands through new technologies.
In this regard, Hong Shibin analyzed that unlike mobile phones, mobile phones are fast-moving consumer goods and should not be replaced too often. Otherwise, they would bring huge waste of resources and recycling would be a problem. Therefore, the production and design link of enterprises should be considered in a reasonable manner. .
Separate host screens will become a new trend
At present, the question placed before the consumers is: TVs become “stupid†and fall behind. What are the measures to solve?
A survey by the reporter found that when replacing household appliances, the traditional trade-in replacement is not easy to use. On the website of LeSports, a “replacement of old†channel is provided. Consumers can estimate a price based on the options on the website, selecting the model, age, and status of the product. Mr. Fan entered his own TV. After the system was estimated, the TV with a purchase price of about 3,500 yuan can only be discounted for 125 yuan, and a 500 yuan voucher can only be used in Leshi. This figure, in his opinion, is too low. "Not even the newest fraction."
Even more trouble for him is the problem of home recycling. "The large home appliance replacement service can only be collected at home. In Beijing, only users within the Fourth Ring Road can't be recycled if they are not in the Fourth Ring Road." The customer service staff of LeTV.com's hotline service hotline said that if he really wants to recycle, Mr. Fan would have to move the TV first. To a certain place in the Fourth Ring, register this address and the staff will come back for recycling.
“Even if there is a good old-fashioned exchange channel, overall elimination is not the best solution for large appliances with a long service life.†Peng Xiandong, general manager of Zhongye Kang’s black power division, said that split-type replacement will be the future color TV. Updated trends. The so-called "split-type replacement" is to replace the host plug-in that affects the performance of the product. The durable screen and shell need not be replaced.
The reporter learned that there are already a few color TV companies that have begun to explore "split-type replacement". The price for replacing plug-ins is basically one-tenth to one-tenth that of the whole machine.
Taking millet split TV as an example, the mainframe and the screen are completely separated, the screen can be made thinner, the host performance becomes stronger, and in particular the sound quality is greatly improved. For many want to upgrade the old TV, but also feel that the display is very good to throw away the pity of the user, you can use the old TV as the screen, spend 999 yuan to buy millet host can complete the color TV upgrade.