Start-up companies that develop smart lighting are becoming the new darling of the capital market.
After Israel's startup PointGrab raised $7 million for its smart building sensors, Polish smart lighting company Silvai recently announced a $12 million Series A round of financing. The person in charge of the company believes that at least in the market for lighting control is still good.
There are not many such cases. On September 6, 2016, Intelligent Lighting Company announced that it had received RMB 50 million Pre-A round of financing at the press conference. The leading investors were Meihua Fund and Qingshan Capital.
Taking China as an example, according to data released by relevant institutions, the output value of smart home eco-production reached about 230 billion yuan in 2015. By 2020, the output value of smart homes will break by one trillion yuan. As a consumer user, the order of attention and selection of hotspots is: audio and video systems, lighting control, background music, security monitoring, electric curtains.
However, behind the craze, there are widespread problems in the industry: “form is greater than content, response speed is not immediate, operation process is not convenient, user needs are not matched, standards are not uniformâ€, and consumers are unable to start with smart homes, making market acceptance Low degree.
The main reasons behind the problem are:
On the one hand, from the manufacturer's point of view, Wi-Fi and Bluetooth are more suitable for the single product, for the user, the appearance of the single product also reduces the threshold of the smart home experience.
However, due to the technical difficulty, it is difficult to connect the system to form a system, so the user will be separated from the fragmentation experience. At the same time, the use of the items varies, and the user needs to operate in multiple ways, which deviates from the smart home. The original intention of convenience;
On the other hand, the smart home products themselves have the defects of development technology, high price and serious homogenization, which makes the products with a wide variety of incompatible products flood the market, which will give consumers the impression that they are “big and practicalâ€. Reduce user sensitivity and acceptance.
Therefore, Silvair has been researching a way to create a common Bluetooth mesh network between countless home devices such as consumers, kettles, and lights.
After two years of research and development, Silvair completed their system of the same name. The system is the first fully scalable intelligent lighting platform, the most important aspect of which is that the platform is plug and play.
Eliminating a long wait time, users can add or remove devices on an app interface in seconds. Through this platform, Silvair can provide various functions such as residential sensing, navigation mark, customer tracking, and corporate customer lighting.
The key to achieving these effects and functions is:
1: The development of Bluetooth technology broke through the restrictions between items.
The system uses a new standard, Bluetooth Mesh, and is the first company to use Bluetooth Mesh for products.
Bluetooth Mesh, also known as mesh Bluetooth low-power BLE, is a new technology that is showing rapid growth. It connects the single-unit devices that used to operate independently in the past to form a so-called Internet of Things, and this mesh network architecture also It enables consumers to control any smart door locks, lights, air conditioners, smart appliances and other devices with this function, thus constructing a progressively connected smart home experience.
2: Change from making a product to a platform.
Smart home products are the vanguard of the industry, and many manufacturers hope to cut into the smart home through a single product, occupying the user entrance. This kind of play is simple, so there are a lot of manufacturers entering the market. However, the market competition is fierce, and there are also problems such as “technical defects, high price, and serious homogenization†mentioned above.
In the early days, I also tried a smart controller Silvair Control, which hopes to minimize the user's troubles. However, in this process, due to the simple button gesture, it is difficult to realize the command control of complex and diverse appliances in the home scene, and encountered a big bottleneck. Therefore, the change from 2C to the 2B industry, the ability to transform the single product advantage into program service capabilities, after all, no platform solution, even if there are top-notch intelligent hardware products, can not be used very well.
At present, similar to China is Broadlink. However, Broadlink still uses the release of products to link, such as its Wi-Fi smart socket released in 2013, users can remotely control the appliance switch using this socket through the mobile phone.
The DNA program released in May provides traditional home appliance manufacturers with package services from Wi-Fi modules to APP and cloud services to help home appliances quickly and intelligently.
Compared with Broadlink, Silvair is lighter, users don't need to buy specific sockets and remote controls; manufacturers can only consider the Bluetooth technology upgrade of the device, but Broadlink is worth mentioning its cooperation with Baidu voice strategy. Product MAX, through the use of Baidu's voice technology solution, can achieve long-distance speech recognition and control.
In the later stage, voice control can be added on the basis of app control. After all, voice control can help liberate hands and bring a good user experience.
In financing, this round of investors includes Trigon TFI, Digital Garage, CyberAgent Ventures and New Europe Ventures. It is understood that Silvair will use this round of funds to further promote the improvement of the platform and strengthen customer service support services.
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