Plant protection drone "Qian Jing" unlimited opening market key in industry standards

Whether it is from the scale of market demand, business prospects or current technical level, agricultural plant protection is expected to become the next tipping point after aerial photography. Improve technology and build an industrial chain, formulate industry uniform standards as soon as possible, and let this new thing be understood by the society and farmers. It is indeed more urgent than the competition to incorporate plant protection drones into national agricultural machinery subsidies.

Plant protection drone "Qian Jing" unlimited Open market key in industry standards

In the town of Liantang, Qingpu District, Shanghai, which is known as the “First Town of East China”, an agricultural plant protection machine MG-1 took off slowly and began spraying on 200 acres of white paddy fields. This is the first time that Liantang Town has used drones for plant protection work. Although farmers have seen similar scenes through TV and network in the past few years, when the eight-rotor drones skipped the farmland with roaring sounds, they still attracted A lot of past farmers stopped to watch.

Plant protection drone "Qian Jing"

I saw the drones from the "Agricultural Fair last year, but I didn't pay much attention to it." This year, "In the Langxia Town of Shanghai, I saw that farmers are doing drone plant protection tests and trying to use drone plant protection." Ye Guohua, general manager of Liantang Agricultural Sideline Co., Ltd., is very simple in trying to use agricultural drones. Because of the direct docking of agricultural cooperatives and large-scale farmers, he feels the pressure of population aging and rising labor costs.

"Overall, the price of flying defense operations is actually more expensive than the existing labor costs, but after the increase in labor costs in the later period, agricultural automation is an inevitable trend." Ye Guohua said.

According to Hu Yang, the person in charge of the sales of agricultural machinery in Dajiang, the operation volume of the workers carrying pesticides for spraying is 10-15 mu per day, while the amount of pesticide spraying by the plant protection machine is 300-500 mu per day, the work of the plant protection machine. Efficiency is 40-60 times the labor efficiency.

A more specific account is that in the Baibai paddy field, the manual operation price is about 15 yuan/mu, and the drone operation price is 10 yuan/mu. Suppose a farmer wants to complete a 500-mu spray mission in one day, and the drone can save 2,500 yuan compared to manual spraying.

From a global perspective, the area penetration rate of plant protection aviation operations in the United States is 65%, Japan is 50%, and China is 2% far below the world average of 17%. Whether it is from the scale of market demand, business prospects or current technical level, agricultural plant protection is expected to become the next tipping point after aerial photography.

“Be prepared well, avoiding the legs and legs down to the field.” In the previous interview, Wang Fan, the director of innovation public relations in Dajiang, described the determination of Dajiang to the plant protection market. It is the most obvious strategy to convert the proportion of domestic and foreign markets of three or seven points into half-points and obtain domestic market through commercial drones, especially agriculture.

Up to now, more than 2,500 agricultural plant protection drones have been sold in Dajiang. In 2015, the plant protection drones nationwide sold a total of 2,324 aircraft. The company has been positioned as a drone plant protection service provider. Starting to rent and sell drones, selling services and selling airplanes has become the two most common ways to make money.

Industry standard missing

Making money doesn't mean making a profit overall. The low price of 10 yuan per mu is mainly for marketing needs, and drone manufacturers including Dajiang and Feifei have said that they have not yet made a profit. Jin Hailin, general manager of Zhiyi Plant Protection Agricultural Technology Co., Ltd., the main agent in the Shanghai area of ​​Dajiang, said: “The whole market is still in the stage of popularization and prices are fluctuating.”

Unlike the consumer market, which is often prone to explosions, Xu Huabin, the head of the innovation industry application in Dajiang, admits that the industry drones are less likely to win the winners, and consumers want to buy the “best products”. More than industry users want to buy the "most suitable product."

“Consumer drones deliver a product, and industry and drone users need a complete solution that includes hardware, software, people, services, and even a set of internal management methods for drones. Work flow," Xu Huabin said.

As a production tool, the application of drones to agriculture means that as part of agricultural assets, products need to have some continuity and stability.

In contrast, the domestic plant protection drone sales market price gap is large, and the corresponding technical quality is also uneven. Dajiang and Feifei, which are technically optimistic, have their plant protection drones priced between RMB 50,000 and RMB 70,000. Other domestic drone brands have a price of one to two thousand.

“The biggest difference in product quality levels in the industry is that the biggest problem is that agricultural drones are difficult to be included in the national agricultural machinery subsidy list.” Hu Yang told the First Financial Reporter. "There are no uniform standards for agricultural machinery subsidies. I don't know how to operate them. The human factors will be more."

According to an industry insider who did not want to be named, such as the agricultural machinery subsidies in Henan Province, the agricultural plant protection drones are all subsidized by several enterprises in Henan Province. These companies are technically and practically applied. , they do not meet good plant protection standards. As a result, the farmers are dissatisfied, the lead leaders are not satisfied, and the “plant protection drone project is very disappointing”.

Open the market key in the standard

Difficulties in inclusion in the list of subsidies, the crux of the lack of uniform industry standards, including plant protection drone operating standards and drone safety practices, and this is directly related to changes in farmers' concepts, technology upgrades, flying hands training.

In view of the fact that China's agriculture has been under state support for a long time, and the marketization vitality is lacking, in the actual promotion process, it has settled on the big agricultural growers and farmers. The most realistic problem is that if there is no national agricultural machinery subsidy and related project funding support, In most cases it is powerless and it is not willing to try agricultural automation.

"The standard can only be set in the operation, such as how many liters of drones, multi-rotor or single-rotor, these two may be the sub-standards for the future allocation of subsidies." Shanghai Agricultural Machinery Appraisal Promotion Station Gan Keyan, the chief of the promotion section, said.

However, equipment manufacturing standards are still divided by industry. According to Gan Junyan, from the perspective of subsidy procedures, the government department will weight all the declared UAV products to calculate the average price, and then subsidize the individual by 30%. This is the basic line of agricultural machinery subsidies. However, if the operation is up to standard, but the drone whose equipment quality is not up to standard enters the market, it may happen that the bad money drives out the good money.

"Because of the poor medicinal properties of the drone spraying pesticides and the lack of flight technology, the actual operation results may not be comparable to the traditional control equipment." Gan Junyan said. The government agricultural committee represented by Gan Junyan has also conducted many evaluation experiments on other drones. "Quality standards are not established, and most of the test observations may be a waste of time."

The current enterprise represented by Dajiang and Feifei is able to overcome the core technology as soon as possible, break through the endurance and load problems, and make the plant protection drone technology more mature and intelligent. At the same time, it is necessary to cooperate with more farmers to accumulate plant protection technology, experience and agricultural database to provide more reference for industry standard setting.

"Improve technology and build an industrial chain, and formulate industry uniform standards as soon as possible, so that this new thing is understood by the society and farmers. It is indeed more urgent than the competition to incorporate the plant protection drone into the national agricultural machinery subsidy," Hu Yang said.

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