The 2017 Sharp High-end Tasting Tour Exhibition has officially concluded, marking a remarkable success in terms of sales and brand visibility. According to reports, the total sales across all channels exceeded 2.5 billion yuan, representing a staggering 406% increase compared to the same period last year. Among the highlights, Sharp’s 8K TVs were the main attraction, offering consumers an immersive experience into the "ideal life · within reach" smart living journey.
In recent months, Sharp has made a strong return to the Chinese market with a series of online and offline promotions. The sales of its premium home appliances have seen exponential growth, earning widespread praise from users. During the Double 11 shopping festival, which is still fresh in people's memories, Sharp achieved impressive results in both sales and brand reputation. Sales across all channels surpassed 2.5 billion yuan, showing a significant jump compared to previous years. Moreover, Sharp topped the sales charts on major platforms like JD.com, Suning, and Gome, reflecting strong market recognition.
Among the top-selling products was the 60-inch large-screen TV, which sold over 40,000 units, generating 160 million yuan in revenue, accounting for 21.9% of Sharp’s color TV sales. That means one 60-inch TV was sold every second during the event. The 70-inch model also performed exceptionally well, surpassing 100 million yuan in sales. Industry experts noted that large-screen TVs, especially those from Sharp, are becoming the new standard for home entertainment in China, signaling a shift in consumer preferences.
To further enhance customer engagement, Sharp organized a national tour featuring 8K TV media tastings, including stops in Hangzhou, Nanjing, Chongqing, Guangzhou, and Shenzhen. The first four events were highly successful, with active interactions between media and fans. The Shenzhen finale, held on December 8th, drew considerable attention, with coverage from local TV stations, newspapers, and online media. Many well-known influencers also attended the event, showcasing Sharp’s latest innovations in 8K technology, smart home appliances, and more.
At the Shenzhen event, Sharp product engineers introduced the flagship AQUOS 8K TV, the highest-resolution consumer-grade smart TV available. With a resolution of 7680 x 4320, it offers 16 times the clarity of current 2K TVs, delivering ultra-detailed visuals that challenge human vision. The TV also features Sharp’s proprietary “Xinhuang Cai Technology†and HDR, providing deeper blacks and brighter highlights. Additionally, it supports Dolby and DTS audio decoding, along with 7.1 channel sound, delivering an immersive audio-visual experience.
In addition to the 8K TV, two 4K models — the LCD-70SU870A (split) and LCD-70SU770A (integrated) — were also showcased, featuring advanced color and HDR technologies, as well as Yamaha AudioEngine and sound field enhancement, making movie nights even more enjoyable.
Beyond TVs, the tasting event featured other Sharp home appliances, such as air purifiers, electric juice cookers, and ultrasonic washing sticks. These products highlight Sharp’s commitment to improving daily life through innovative health and cleaning solutions. For instance, Sharp’s “Clean Ion Group†technology uses plasma discharge to generate natural ions that effectively neutralize viruses, mold, and pollutants.
As a leader in the smart home industry, Sharp is preparing for the future by expanding its presence in the 8K + 5G era. Leveraging Foxconn’s support, Sharp is paving the way for 8K technology to become mainstream. With the upcoming 5G era, 8K is expected to be the next big trend. By investing early in this space, Sharp aims to bring cutting-edge technology to more consumers.
As the 2017 high-end tasting tour closed in Shenzhen, the organizers revealed exciting plans for the upcoming Double 12 Shopping Festival. Sharp will collaborate with major e-commerce platforms to offer exclusive deals, ensuring that customers can enjoy their smart home products at great discounts. Whether buying online or offline, consumers will benefit from official promotions. Sharp continues to lead the way in creating a smarter, more convenient lifestyle for everyone. Keep an eye out for the Double 12 deals — they’re sure to be worth watching!
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