Robots use female voices more often than men

The New York Times recently wrote that the artificial intelligence technology is currently hot, whether Amazon's Alexa, Microsoft's Cortana or Google Assistant, these artificial intelligence voice assistants have a young woman voice. Due to traditional inherent concepts and biases, users tend to be women as assistant or secretary roles. Therefore, compared to male voices, users prefer personal intelligent assistant services to have female voice lines. However, in fact, male voice lines can make users aware of themselves. It is talking to the machine.

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Jason Mars is an African-American computer science professor and also has a technology startup. Speaking to the voice of an artificial smartphone app developed by his company, he said, "It sounds like a zealous young white woman."

Mars said that every time he wants to launch a successful consumer product, he "will feel a pressure to compromise with social prejudices." "Think about the voice of a black man. It should be very interesting. However, we don't want to cause unnecessary friction. Because we have to do it first or sell our products."

The field that Mars is a startup company focuses on is a conversational computing technology that is in a rapid development stage. Many popular products currently use this technology, such as Apple's Siri personal voice assistant, and the Alexa voice assistant built into Amazon's home-use smart device Echo.

Social reflector

Conversational computing technology is like a mirror reflecting many of the prevailing prejudices about race and gender in current society. Now, listening and dialogue have become the latest input and output devices for computers, and the social and emotional dimensions they have are also unprecedented for keyboards and screens.

For example, as long as we talk about the British housekeeper voice, will we immediately “hear” an enthusiastic and wise voice, such as “Iron Man” smart steward Jarvis? Then why do so many users want artificial intelligence to have a standard, accent-free young feminine voice?

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