Nadella: Microsoft has missed the smartphone and must not miss AR and VR

On the evening of October 25th, Beijing time, Microsoft CEO Satya Nadella said that Microsoft has missed the smartphone business, but will never miss Augmented Reality (hereinafter referred to as "AR") and virtual reality. (hereinafter referred to as "VR") technology.

Nadella said at the WSJD Live conference on the Wall Street Journal on Monday that Microsoft has missed the opportunity of the smartphone market. There is no suspense, but Microsoft will never miss other new technologies such as AR and VR. The trend is over.

Nadella said: "Obviously, we have missed the smartphone business, which is no doubt. But our goal is to ensure that we don't miss other new technologies." Microsoft refers to these new technologies including AR and VR, Nadella. It is believed that these two technologies will have broad application and growth opportunities in the future.

Microsoft has missed the smartphone and must not miss AR and VR

Of course, Microsoft has not completely withdrawn from the mobile phone market, but the global market share of Windows Phone is less than 1%. Nadella said that Microsoft's role in this market will be transformed into providing value to niche users. For example, Microsoft's ConTInuum feature allows a smartphone running the Windows 10 platform to become a PC after connecting the display.

Nadella said: "We have a mobile phone that can replace a PC, just like a tablet can replace a laptop. Such a product is what we want to build."

Nadella said he has been looking for the next "high-growth technology category", and AR and VR have the potential to become such a technology. Nadella also said that Microsoft holographic glasses Hololens could become a "ultimate computer" based on mixed reality (MR) technology.

Nadella said that new technologies like AR will become more and more important for Microsoft, because it will help Microsoft diversify and get rid of excessive dependence on PC.

Nadella said: "If we can learn what lessons can be learned from our history, that is, we used to think that PC is the center of everything, and it has always been. Now it seems that this may be a big mistake we have made. One." (Li Ming)

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