How many possibilities exist for QD technology to change the TV industry?

In 2016, it is destined to be a year when new technologies subvert traditional industries.

With the rapid development of smart home, VR/AR and quantum dot technology. The new product's iterative speed will be faster, and the subversion of the industrial structure will come faster.

With the advancement of technology, quantum science and technology are not only used in the field of television, but also in the communications, medical care, exploration of outer space and other aspects of the future of human life have a tremendous disruption, completely changing people's production and lifestyle.


From the technical upgrading of the television industry, quantum dots are ultra-small particles that are 10,000 times thinner than hair and emit light of different colors depending on the size. Compared with traditional LCD TVs, the color of Quantum TV is more realistic and the images are more vivid. Therefore, quantum dot technology is regarded as the most valuable display technology after OLED. There are several possibilities for the subversion of electronic dot TV to the television industry.

1. Meet the general trend of China's innovation and development

In 2016, as the first year of the National Thirteenth Five-Year Plan, the year of advancing structural reforms, the two conferences attracted special attention. In this year’s government work report, the term “innovation” was mentioned 59 times, which is almost equal to the sum of the number of times mentioned in the previous two years’ report. The government work report also proposes that by 2020, strive to achieve 60% of the contribution of scientific and technological progress to economic growth, stepping into the ranks of innovative countries and talents.

Quantum dots, which have been recognized as the core direction of the next-generation display technology, are expected to be an important boost to China’s future development.


As the country's “Thousand Talents Program” winner, Peng Xiaogang, a world-renowned authoritative chemist, believes that QD LED electroluminescence seems to be the most favorable competitor for the future and the next generation of displays, so the state will incorporate it into the 35 plans. China’s research is currently in an internationally leading position and has established its own intellectual property rights. After receiving support from the national level, it is expected that the development in the next few years will be worth the wait.

Also holding the same view was Ouyang Zhongcan, an academician of the Chinese Academy of Sciences. He pointed out that quantum dot technology is not a simple display of scientific research results but a true technological achievement. It can be seen that the rapid development of quantum science and technology has become a new development opportunity for related industries, injecting new momentum, which in turn has also promoted China's economic and social transformation and development.

As the promoter of Chinese quantum dot technology, Li Dongsheng, chairman of TCL Corporation, also stated that quantum dots will increase display technology from micron level to nano level, and provide more possibilities for the development of display industries through the innovation of basic materials.

There is also a perception that quantum technology is considered to be the core technology that affects humanity for the next 100 years. The development of quantum dot display technology will lead to the full-scale outbreak of China's quantum technology industry, which will lead China to enter the era of quantum science and technology innovation and occupy the global technology industry. High ground.

At the Digital Expo site a few days ago, Premier Li Keqiang emphasized that China must take the initiative in technological innovation. Today, quantum dot technology is likely to become China's initiative to seize market opportunities.

2. Tightening the trend of global industrial changes

We know that in the display industry, since TCL launched the first quantum dot TV in China in 2014, the trend of quantum dot display as the next generation of display technology has gradually become clearer and more and more attention has been paid and respected by the industry and experts.

It is understood that the past year, including TCL, LG, Samsung and other OEM manufacturers have all launched quantum TV. This is the recognition of this trend change.

From a technical point of view, first of all in materials, quantum television refers to quantum materials that use inorganic nanocrystals. All quantum materials are nanoscale technologies. Quantum dots as a new type of fluorescent material, different from the traditional organic dye molecules, it can produce different colors of monochromatic light according to the size change, even white light, the emission spectrum has good monochromaticity and high stability.

Therefore, the quantum dot technology makes the color more pure, with a smaller investment in exchange for a better picture quality, so that the color of the TV is close to the color of the natural world, and the lifetime of the fluorescent material is also longer, and there is no need to worry about the lifetime of the television product.

Secondly, from the perspective of stability and cost-effectiveness, the biggest challenge of the mainstream OLEDs nowadays is the instability of organic light-emitting materials, especially blue light materials. In addition, the current manufacturing technology used in industrialized OLEDs is similar to that of conventional GaN LEDs, using vacuum technology. Once vacuum technology is used, energy consumption and costs go up. Therefore, OLED prices are not cheap, and environmental costs are not low. Compared with OLEDs, quantum dots in the current stage have better color rendering, higher stability, and lower cost.

Li Dongsheng believes that quantum dot TVs have a higher level of maturity. Among Chinese companies, TCL is launching the concept of quantum dot display. Quantum dot display is a new type of display technology that can make better with simpler processes and lower costs. The display effect.

In December 2014, China’s first Quantum-dot TV was formally released by TCL and took the lead in pushing the world’s quantum TV era. The QD TV launched by TCL uses the purest quantum dot light source as the backlight source, and has excellent performance in color gamut coverage, color control accuracy, and red, green and blue color purity.

It can be seen that, regardless of the feasibility of technology or market feasibility, the development of quantum dot TV is in line with the trend of television industry changes and development.

3, to meet the basic needs of users

Every household appliance company must ultimately satisfy the needs of its users. So will Quantum TV be the first choice for users?

First of all, from a quality point of view, a better picture quality is closer to the colors of the natural world, which is obviously what users are happy to see. Second, from the price point of view, Quantum TV is also entering the mainstream price range, and users can afford it and use it. Thirdly, from the perspective of services, the total market size of the QD technology in the display and lighting components will exceed US$2 billion in 2016, and the advent of large scale will also determine that users will enjoy better service quality.


It is worth mentioning that on May 28, TCL launched the Multimedia National Tour. The tour will last for nearly four months and will cover 32 cities across the country in a double-track manner. This move is obviously to promote the acceleration of the QD TV experience. 18 sets of 55-inch C2 quantum dot curved video walls will, to the greatest extent, allow users to feel the uniqueness of quantum dot TVs. This kind of on-site experiences and feelings also opened the door to quantum dot technology, which is the future of science and technology.

Therefore, in summary, the first quantum dot TV represents China’s “preemptive opportunity” in independent innovation. This is a good time. Second, electronic-point TVs are in line with industry trends. New technologies will always replace old technologies. This is a geographical advantage. Third, through the efforts of TCL, Quantum-dot TV has entered the mainstream TV market from experience to value-for-money. Electronic televisions with good weather, geographical location and people’s interest have great possibilities to change the landscape of the television industry.

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