For many smart TV users, high-quality video software is an important standard for their TV purchase.
On the other hand, television as the best terminal device for watching TV programs in the home has become extremely hot in recent years. The addition of Internet TV brands has made the situation of the entire television scene more mixed. Under the offensive of these emerging brands, traditional brand televisions have also begun to pursue the transition of intelligence and content enrichment, making it possible to carry more video software and become the first criterion for the purchase of TVs. Therefore, all current major video applications are developed for the TV side. Different software. This time, we will do a comprehensive analysis of the Internet TV APP, and conduct in-depth anatomy on the content, quality, and service levels to judge the current comprehensive product.
This time participating in the Internet TV APP Tencent video (Cloud Audio Aurora), Youku potatoes (CIBN Universal Television), iQIYI (Galaxy Milk Kiwi), LeTV TV version, and Mango TV. The downloads and installations of these five software products in all major TV application markets are at the forefront of video content. Therefore, comparing the five softwares can highlight the best choices currently available to users.
For TV-side software, users value the viewing experience and the richness of video content, so this article will provide a comprehensive comparison of the video software's system and content architecture, TV-side membership system, content quantity and playback quality. Has a strong objectivity.
1. Comparison of video system content architecture
APP overview
At present, the TV-side software is basically separated from the mobile-end and PC-side products. As described above, the name in parentheses is its name on the TV side. For the current video software on the TV side, there must be cooperation from Internet content licensees. In order to remove the view from the outside, the four other companies have clear cooperation license providers.
Cloud Vision Aurora
The Cloud Aurora Aurora is a TV-based content APP (formerly cloud audition and penguin) released by Tencent Video and the licensee’s Southern New Media. It has a rich source of genuine copyrights from Tencent videos and powerful content licensee resources from Southern New Media on the TV. The number of downloads has soared. It has now leapt to the top of all major Internet TV applications.
CIBN Universal Film and Television
CIBN Universal Film and Television is a brand new video content platform formed after the merger of Youku and Tudou. Currently, CCTV has promoted CIBN's external name as the global content of CIBN's global film and television. CIBN is actually a foreign partner of the Internet content license of CCTV. It is still based on Youku's resources as the main output.
Galaxy Kiwifruit
The Galaxy Kiwifruit is an iQIYI's TV APP. The cooperation licensee is the yinguanghe Galaxy. The copyright content of the seven major Internet content licensees, yinguanghe Galaxy, is relatively rich. The yinguang Galaxy does not carry out the name like CIBN. The replacement only took place as the most basic license partner, and most of the content still came from iqiyi.
LeTV TV version
LeTV's TV version claims to have a partner brand, but so far it has still not identified the licensee it really affiliated with. At the same time LeTV TV version is also the only homeowner who owns its own hardware products. All of LeTV are equipped with LeTV's rich content. However, the membership fee is relatively high. At present, the software market can also download LeTV. If you do not purchase members, the content is relatively small.
Mango TV
As the only software for Internet content licensees, Mango TV's biggest advantage comes from Hunan Satellite TV's single-play series and variety shows. This is one of the reasons why Mango TV has always had many partners.
2. Official statistics
The rich content is the first priority for users to choose to use, for these five content software, we have organized the data through the official release.
Cloud Vision Aurora
It has about 130,000 episodes of television dramas, more than 8,000 movies (including more than 2,000 Hollywood blockbusters, is currently the largest and most updated North American cinema area in the entire country), 100,000 hours of variety shows and 100,000 animation programs. the amount.
CIBN Universal Film and Television
Sitting on the resources of CIBN and Youku Tudou, there are many resources. The official government has not released clear figures, and the richness will be derived from real evaluation data.
Galaxy bizarre
There are 140,000 episodes of television dramas, totaling more than 9,000 movies, 2600 variety shows, and 110,000 animation shows.
LeTV TV version
The total number of official TV dramas published is 120,000 episodes, and the total number of movies is 6,000. There are no official figures for variety shows, but most of the shows can be viewed, and the total number of animation programs is about 80,000.
Mango TV
Due to the identity of its own Internet licensee, the content may be relatively small, with 100,000 TV episodes, about 2000 movies, and most of the variety shows are only 1,718 for Hunan Satellite TV, and 1,115 for animation programs.
From the official content comparison, apart from the slightly larger difference of Mango TV, the contents of other companies are not much different on the level of official propaganda. Because content copyright protection is more stringent, many content has become monopolized by the platform, so it is possible to see different contents on different platforms.
3. Member price and equity comparison
The price should be directly proportional to the services that members can enjoy. For different content platforms under different prices, the membership rights obtained are also different. Next, let’s take a look at whether the rights of each member that can be provided are neat and more user-friendly. habit.
Cloud Vision Aurora
The price of Cloud Aurora Aurora membership is RMB 30 per month and RMB 300 per year. At present, Tencent Super Video VIP, which enjoys Tencent's video, PC, mobile, and TV three-screen and four-screen membership benefits, can be purchased at the price of a member who previously purchased a TV. The member system uses the QQ account number or mobile phone number to log in. If you use the QQ number, you do not need to register to log in directly. It is very convenient. After landing, Tencent Cloud Service can realize the cloud synchronization of Tencent video PC, mobile and TV viewing history, and enjoy a seamless connection experience. Members enjoy unique functions such as movies, television dramas, animations, documentaries, and thousands of other resources and 4K extreme high-definition picture quality, free advertising, and playback speed. It is worth mentioning that Cloud Aurora is a non-member who provides 1080P ultra-defining picture quality for free. In addition, the big show blockbusters can also be freshly watched, such as the recent hit IP drama "Qingyun Zhi", members can preemptively watch 4 episodes a week, faster than the TV station update. To purchase a member, you can use WeChat to scan the pop-up QR code on your TV.
CIBN Universal Film and Television
The member price is 20 yuan per month, the annual fee is 169 yuan, and other preferential conditions are not available. Therefore, if you purchase CIBN Universal Film and TV members, you are advised to purchase the entire year directly, but the membership is only applicable to the TV side. Some differences from the content, the specific performance in the content side has a specific member area. The primary feature of all member services is that they are free of advertisements. Currently, Youku has up to 190 seconds of advertising content on PCs and mobile devices. Some movies in the Special Zone movie club need movie ticket purchases, and members implement a half price policy. Members provide bandwidth acceleration and less bandwidth for a smoother 1080P video experience. Member purchase only supports WeChat payment.
Galaxy Kiwifruit
The members of Galaxy Kiwi have also made adjustments in the near future. Prices have been adjusted from RMB 29.9/month and RMB 299/year to RMB 49.8/month and 360/year. However, VIPs purchased on the TV side will present PCs and mobile VIPs. Although we also enjoy the benefits of the three-party membership, but from the price point of view, the three-end members have bundled sales (PC mobile member 25 yuan / month). In addition, members can use the WeChat and Alipay scanning codes to compare with other brands. Its membership privilege also includes exclusive library, 1080P HD picture quality, Dolby audio and bandwidth acceleration.
LeTV TV version
The price of LeTV's TV version is the most expensive of all video software. The annual price is 490 yuan, and the monthly price is 49 yuan. The gap between other quarters and semi-annual prices is negligible. However, the high-priced return is PC/mobile/TV/car/theater/VR seven-screen sharing. All LeTV hardware devices only need one account to use, but the most common ones for users are PC, mobile and TV. end. Purchase members can use WeChat and Alipay to pay.
Mango TV
The only company in this comparison is the video platform of content operators. The content of Mango TV is relatively small compared to the other four. The biggest feature is that you can watch the Mangotai Ace Variety, and receive a few viewing coupons each month. However, it may not be the best choice. The pricing of 300 yuan for the whole year is somewhat inconsistent with reality, but it can support 1080P resolution and Dolby sound in its membership status. It not only enjoys the exclusive trump card variety show of Mango Taiwan, but also enables simultaneous viewing with Mango TV. There are three ways for members to purchase: WeChat, redemption card, and credit payment (supporting China Mobile only).
4. Five television APP actual test
The next part will be the actual test, because most of the content is to test the content of the trial, it will be used in the interface of the degree of friendliness, fluency, interface set up difficulty, rich video resources, playback screen friendliness and clarity , Member Privileges and other directions in a full range of evaluation. We have selected the latest domestic 4K TV products on the market for evaluation, and the display chipset and intelligent control module are currently configured at the higher end. So all the testing is done under the same conditions.
Note: The test using the surface TV for the original film, the picture may be slightly curved, but the curved TV display is good, it is recommended to watch the TV to choose curved TV, more immersive.
Open time comparison
Most of the five software's on-time is maintained at between 3-7 seconds. In fact, the test is more intended to determine who is more stringent and the design of the system to optimize the above design, and after booting The loading speed of the picture and the apparent degree of the page's overall stalling can also clearly show the design problems behind a piece of software.
Startup Time Sort: Cloud Audition Aurora> Galaxy Kiwifruit> CIBN Universal Film> Music Video TV Version> Mango TV
5. Interface comparison:
Cloud Vision Aurora
The cloud-viewing aurora's interface adopts a three-stage arrangement. From the navigation layer, there are channels, selected videos, VIPs, TV shows, children, movies, new songs, variety shows, news, sports, and other channels. VIP is The focus of promotion was on the fourth position.
Based on the original Cloud Audio/Visual Penguin, the interface design was further optimized: the layout was more reasonable, and the program poster carousel was added to display the information more abundantly. After the opening, the hot broadcast program was clear at a glance. The channel theme at the bottom of the interface is also re-ordered according to the user's access habits. Each channel's entrance setting is more intuitive and convenient, and strives to be reached in one step. The video search tool and viewing history search tool are set in the most obvious place on the left-most entrance. The method of searching for videos is also very simple. Enter the first letter of the drama name.
CIBN Universal Film and Television
The Windows metro style that is commonly used in TV boxes is adjusted compared with the UI design of the previous generation. The overall style is replaced with the upper three layers, the upper layer is the control layer for search, setting, time and child locks, and the middle layer is the content larger image. The recommended layer, the lower layer is a different channel navigation layer.
There are six screens below the channel block. They are Home, TV Drama, Children, Movies, Variety, Members and more.
Use the remote control to control the delay rate is not high, basically in about half a second, will not appear because of the delay caused by manipulation.
The search interface is more traditional, using 24 letters and 10 number keys, and the search for content is tedious and slow. In the setting interface, the player's picture quality, language, and aspect ratio can be adjusted. At the same time, multi-screen interaction can be achieved and mobile content can be placed here.
Galaxy Kiwifruit
Adopted a relatively new dynamic design of the home page news, recommended content rotation. Similar to the content on the home page of CIBN Universal Films, the upper layer is search, watch record open VIP and time display lights. The content layer is recommended for each screen with VIP and single broadcast content. The three buttons on the left can enter more detailed categories. The lower navigation layer is divided into ten screens, which are carousels, recommendations, animation houses, VIP members, TV dramas, movies, variety shows, anime, channels, and settings.
The control of the Galaxy Kiwi is more humane, but the fluency is generally delayed. The setup interface is simple, with only a few settings for playback and display, and all others are optimized. The feature is that the search uses intelligent association function, which can be searched without a letter. As long as the Galaxy Kiwi library has several different initials options, it can quickly and easily find the desired content. .
LeTV TV version
The general style of the LeTV page is similar, but it seems to be a mess. The recommendation page in the content layer is complicated, but the lower navigation page is more concise, only my homepage, channel, live, and topic. Putting "my" in the first place highlights the importance attached to LeTV's membership. However, in the process of searching for content in the later stage, it will be found that such a complicated page does not easily capture the user's usage habits. The content of LeTV is always pushed forward and other current hot programs have not been effectively recommended.
The setting interface can also adjust the display effect. It is worth mentioning that LeTV has a function of speed measurement, which can prompt you how much bandwidth can be watched at the speed of the retaining wall. It is more user-friendly.
Mango TV
After a few upgrades, the current Mango TV has achieved a good user experience. The home page uses a scrolling recommended page flipping mode. One screen down can see the channels that need to find content, and then go down is the recommendation of different channels. The overall style adopts a sinking vertical mode.
The use speed is normal, the delay is very small, and the control effect is good. It is a very easy design to ascribe almost all channels and categories to one screen.
6. Comparison of content resources:
Content resources are the most important, and this is the highlight of this horizontal comparison. Due to the large number of content and different brands of VIP resources may also be slightly different due to copyright reasons, this review we deliberately choose to intercept the current relatively new before the release of the draft. Judging from popular film and television content and variety shows, films related to the copyright of the big screen are also a new version that has been newly processed in 3-5 months.
There are a total of 22 movies, TV shows, and variety shows selected for evaluation. Each of them has its own broadcast and highly popular movie and TV drama content. Before the evaluation, the author asked ten friends who usually liked to watch dramas and variety shows, selected 22 of them as the focus of the evaluation.
Los Angeles Trick or Treat, Beijing Meets Seattle 2 and Threesomes are movie content that was only released from theaters recently. With the exception of LeTV Video, all other platforms need VIP status.
The movie "Oolong Agent" has resources for removing CIBN Universal Films and Mango TV. Since it is a new film, it all requires membership.
The movie "Brains of the Brain 48 Hours" was purchased exclusively by LeTV as the most popular Hollywood blockbuster. It was not available on several other platforms.
TV drama resources are more troublesome. Net dramas and hit dramas have been purchased by more and more different platforms, and monopoly has become a strategic approach for more content platforms. So according to different flavors of users, we have chosen 8 dramas.
The latest TV drama "Qing Yun Zhi" has copyright content in the Cloud Aurora, CIBN Universal Films, and Mango TV.
The hit drama "Fantasy City" has five platforms, in order to get a better rating, this drama has opened up most of the video platform.
"Police and Police Dogs" can be seen only by the Cloud Aurora and the Galaxy Kiwifruit.
The "Kyushu Sky City" and "Moment of Youth" are cloud-only Aurora's single-play episodes. Other platforms are still unable to provide viewing resources.
Variety shows basically selected the more fiery variety shows that were broadcast simultaneously with the television stations. Due to the issue of copyright purchase, the monopoly became the majority.
The "Run Male 4" just finished running has resources in the Aurora Cloud and Galaxy Kiwifruit.
"Extreme Challenge 2" is the exclusive copyright of CIBN Universal Film and Television.
"Please Fridge 2 China Edition" is only visible in the Cloud Aurora.
"Challenger League 2" removed Mango TV's exclusive use of Hunan Satellite TV's own programs and other resources.
"Heroes of Heroes" Cloud Audio and Video Aurora currently has no resources to watch.
to sum up:
From the content test, it can be clearly seen that most of the current resources need to be supported by VIP. From the perspective of 22 movie and TV dramas and variety shows, Cloud Audio and Aurora accounts for 16 of them. In the copyright protection (without the public network), only 8 of the TV versions of LeTV are at the end. For the TV drama resources and film resources are more abundant, or cloud audio and video aurora, CIBN Universal film and Galaxy Kiwi.
As a platform for Internet content providers such as Mango TV, there are some disadvantages, but the relatively high membership price may not be advantageous.
7. Content playback optimization contrast:
Currently, bandwidth access is often faster. After responding to the national call, the three major broadband operators collectively reduce their fees and charges. According to the same quality-definition video content provided by the five content platforms for broadcast control optimization tests. Select dual-track 1080P video, normal 1080P video, high-rate 720P video, and ultra-clear, high-definition and standard-definition video content for testing.
Under the same conditions, the “Authorities in Chinatown†cloud-viewing aurora can be optimized, and the bandwidth-compressed output still stands out. The content output of the other platforms is roughly the same, the texture of the picture is slightly insufficient, and the contrast is not high enough.
Double-track 1080P movie "London's Fall" Cloud Aurora's picture optimization is better, but the soundtrack need to cut out the movie to re-select from the outside is more troublesome, this CIBN Universal film and television can switch from the internal sound track approach is more convenient. The quality of the other several broadcasting platforms is consistent with the performance of this movie, and the playing fluency is also good.
8. Comparison of platform special features:
Since different platforms have different own functions and VIP permissions, a functional comparison and evaluation was conducted for the five content platforms. If all the VIP modes were purchased, whether or not these functions can be implemented can be achieved.
The chart can be seen in the five video platforms after the purchase of VIP ads are exempt, which is the initial level of all VIP permissions. In addition to mango TV, the video can be accelerated. For multi-screen applications, only the Cloud Aurora, Galaxy Kiwi, and LeTV video can be used. All APPs have developed an exclusive library for VIP. The only platform that supports 4K picture quality for members is the Cloud Aurora Aurora and LeTV Video Edition. The video platforms supporting Dolby Audio are four other than CIBN Universal Television.
Evaluation summary has its own characteristics
Interface summary:
The desktop UI design of each of the five video softwares has its own special features. It can effectively adapt to different users according to their usage habits. And fluency as a very important point of view, the speed of the galactic kiwi is not enough for the other four to be improved. The page's recommendation and update speed is also a very important part of the user, and each one is doing well. The page recommendation content is the latest content.
Members' summary:
The member price is the first element of the user's purchase, followed by the movie and TV drama he likes to watch if it appears on this platform will be the first time to buy, at the same time the richness of the film and television drama and VIP can bring about the number of rights is also the user to buy members One of the elements. The cloud audio and video aurora is obviously more purely in the treatment of VIP, specially set the VIP golden channel at the first screen navigation frame, followed by the Galaxy's kiwifruit VIP rights protection also do a good job.
Content summary:
The evaluation of the content richness of the movie and TV dramas mentioned above has clearly revealed that the recent popularity of the content video cloud is not only an advantage but also does not mean that other platforms will not catch up. It is an indisputable fact that as long as the content is outstanding, the users will naturally see more.
Overall summary and recommendation:
As for evaluation, you must have your own opinions on different video platforms. According to the author's trials for a long time, if you need an extreme audition experience and rich content friends, we recommend that you choose cloud audio and video aurora, if you buy cloud audio and video Aurora members The resources that can be harvested will be very large.
If you need to watch online self-produced variety shows and fiery IP TV dramas, Galaxy Kiwi is a good choice, after all, iQIYI's current control of these content is more mature.
CIBN Universal Film and TV is relatively modest. It is backed by Youku Potato Content Platform. Recently, there is less content, but members are cheaper.
LeTV TV version currently needs to purchase LeTV hardware to watch 498 yuan a year, but there is no Internet content license party support, protection is not enough, the user is cautious to purchase.
Mango TV is the only one who participates in the Hengping Internet content license. The content resources are indeed relatively small. Hunan Satellite TV variety shows are complete. Friends who like to watch Hunan Satellite TV Variety Arts can purchase.
The above five TV-based TV softwares can be downloaded and installed by the sofa butler. In addition, the sofa butler also integrates many TV-based APPs to cover a wide range of applications such as audio and video, games, and so on, fully satisfying all the needs of you and your family.
On the other hand, television as the best terminal device for watching TV programs in the home has become extremely hot in recent years. The addition of Internet TV brands has made the situation of the entire television scene more mixed. Under the offensive of these emerging brands, traditional brand televisions have also begun to pursue the transition of intelligence and content enrichment, making it possible to carry more video software and become the first criterion for the purchase of TVs. Therefore, all current major video applications are developed for the TV side. Different software. This time, we will do a comprehensive analysis of the Internet TV APP, and conduct in-depth anatomy on the content, quality, and service levels to judge the current comprehensive product.
This time participating in the Internet TV APP Tencent video (Cloud Audio Aurora), Youku potatoes (CIBN Universal Television), iQIYI (Galaxy Milk Kiwi), LeTV TV version, and Mango TV. The downloads and installations of these five software products in all major TV application markets are at the forefront of video content. Therefore, comparing the five softwares can highlight the best choices currently available to users.
For TV-side software, users value the viewing experience and the richness of video content, so this article will provide a comprehensive comparison of the video software's system and content architecture, TV-side membership system, content quantity and playback quality. Has a strong objectivity.
1. Comparison of video system content architecture
APP overview
At present, the TV-side software is basically separated from the mobile-end and PC-side products. As described above, the name in parentheses is its name on the TV side. For the current video software on the TV side, there must be cooperation from Internet content licensees. In order to remove the view from the outside, the four other companies have clear cooperation license providers.
Cloud Vision Aurora
The Cloud Aurora Aurora is a TV-based content APP (formerly cloud audition and penguin) released by Tencent Video and the licensee’s Southern New Media. It has a rich source of genuine copyrights from Tencent videos and powerful content licensee resources from Southern New Media on the TV. The number of downloads has soared. It has now leapt to the top of all major Internet TV applications.
CIBN Universal Film and Television
CIBN Universal Film and Television is a brand new video content platform formed after the merger of Youku and Tudou. Currently, CCTV has promoted CIBN's external name as the global content of CIBN's global film and television. CIBN is actually a foreign partner of the Internet content license of CCTV. It is still based on Youku's resources as the main output.
Galaxy Kiwifruit
The Galaxy Kiwifruit is an iQIYI's TV APP. The cooperation licensee is the yinguanghe Galaxy. The copyright content of the seven major Internet content licensees, yinguanghe Galaxy, is relatively rich. The yinguang Galaxy does not carry out the name like CIBN. The replacement only took place as the most basic license partner, and most of the content still came from iqiyi.
LeTV TV version
LeTV's TV version claims to have a partner brand, but so far it has still not identified the licensee it really affiliated with. At the same time LeTV TV version is also the only homeowner who owns its own hardware products. All of LeTV are equipped with LeTV's rich content. However, the membership fee is relatively high. At present, the software market can also download LeTV. If you do not purchase members, the content is relatively small.
Mango TV
As the only software for Internet content licensees, Mango TV's biggest advantage comes from Hunan Satellite TV's single-play series and variety shows. This is one of the reasons why Mango TV has always had many partners.
2. Official statistics
The rich content is the first priority for users to choose to use, for these five content software, we have organized the data through the official release.
Cloud Vision Aurora
It has about 130,000 episodes of television dramas, more than 8,000 movies (including more than 2,000 Hollywood blockbusters, is currently the largest and most updated North American cinema area in the entire country), 100,000 hours of variety shows and 100,000 animation programs. the amount.
CIBN Universal Film and Television
Sitting on the resources of CIBN and Youku Tudou, there are many resources. The official government has not released clear figures, and the richness will be derived from real evaluation data.
Galaxy bizarre
There are 140,000 episodes of television dramas, totaling more than 9,000 movies, 2600 variety shows, and 110,000 animation shows.
LeTV TV version
The total number of official TV dramas published is 120,000 episodes, and the total number of movies is 6,000. There are no official figures for variety shows, but most of the shows can be viewed, and the total number of animation programs is about 80,000.
Mango TV
Due to the identity of its own Internet licensee, the content may be relatively small, with 100,000 TV episodes, about 2000 movies, and most of the variety shows are only 1,718 for Hunan Satellite TV, and 1,115 for animation programs.
From the official content comparison, apart from the slightly larger difference of Mango TV, the contents of other companies are not much different on the level of official propaganda. Because content copyright protection is more stringent, many content has become monopolized by the platform, so it is possible to see different contents on different platforms.
3. Member price and equity comparison
The price should be directly proportional to the services that members can enjoy. For different content platforms under different prices, the membership rights obtained are also different. Next, let’s take a look at whether the rights of each member that can be provided are neat and more user-friendly. habit.
Cloud Vision Aurora
The price of Cloud Aurora Aurora membership is RMB 30 per month and RMB 300 per year. At present, Tencent Super Video VIP, which enjoys Tencent's video, PC, mobile, and TV three-screen and four-screen membership benefits, can be purchased at the price of a member who previously purchased a TV. The member system uses the QQ account number or mobile phone number to log in. If you use the QQ number, you do not need to register to log in directly. It is very convenient. After landing, Tencent Cloud Service can realize the cloud synchronization of Tencent video PC, mobile and TV viewing history, and enjoy a seamless connection experience. Members enjoy unique functions such as movies, television dramas, animations, documentaries, and thousands of other resources and 4K extreme high-definition picture quality, free advertising, and playback speed. It is worth mentioning that Cloud Aurora is a non-member who provides 1080P ultra-defining picture quality for free. In addition, the big show blockbusters can also be freshly watched, such as the recent hit IP drama "Qingyun Zhi", members can preemptively watch 4 episodes a week, faster than the TV station update. To purchase a member, you can use WeChat to scan the pop-up QR code on your TV.
CIBN Universal Film and Television
The member price is 20 yuan per month, the annual fee is 169 yuan, and other preferential conditions are not available. Therefore, if you purchase CIBN Universal Film and TV members, you are advised to purchase the entire year directly, but the membership is only applicable to the TV side. Some differences from the content, the specific performance in the content side has a specific member area. The primary feature of all member services is that they are free of advertisements. Currently, Youku has up to 190 seconds of advertising content on PCs and mobile devices. Some movies in the Special Zone movie club need movie ticket purchases, and members implement a half price policy. Members provide bandwidth acceleration and less bandwidth for a smoother 1080P video experience. Member purchase only supports WeChat payment.
Galaxy Kiwifruit
The members of Galaxy Kiwi have also made adjustments in the near future. Prices have been adjusted from RMB 29.9/month and RMB 299/year to RMB 49.8/month and 360/year. However, VIPs purchased on the TV side will present PCs and mobile VIPs. Although we also enjoy the benefits of the three-party membership, but from the price point of view, the three-end members have bundled sales (PC mobile member 25 yuan / month). In addition, members can use the WeChat and Alipay scanning codes to compare with other brands. Its membership privilege also includes exclusive library, 1080P HD picture quality, Dolby audio and bandwidth acceleration.
LeTV TV version
The price of LeTV's TV version is the most expensive of all video software. The annual price is 490 yuan, and the monthly price is 49 yuan. The gap between other quarters and semi-annual prices is negligible. However, the high-priced return is PC/mobile/TV/car/theater/VR seven-screen sharing. All LeTV hardware devices only need one account to use, but the most common ones for users are PC, mobile and TV. end. Purchase members can use WeChat and Alipay to pay.
Mango TV
The only company in this comparison is the video platform of content operators. The content of Mango TV is relatively small compared to the other four. The biggest feature is that you can watch the Mangotai Ace Variety, and receive a few viewing coupons each month. However, it may not be the best choice. The pricing of 300 yuan for the whole year is somewhat inconsistent with reality, but it can support 1080P resolution and Dolby sound in its membership status. It not only enjoys the exclusive trump card variety show of Mango Taiwan, but also enables simultaneous viewing with Mango TV. There are three ways for members to purchase: WeChat, redemption card, and credit payment (supporting China Mobile only).
4. Five television APP actual test
The next part will be the actual test, because most of the content is to test the content of the trial, it will be used in the interface of the degree of friendliness, fluency, interface set up difficulty, rich video resources, playback screen friendliness and clarity , Member Privileges and other directions in a full range of evaluation. We have selected the latest domestic 4K TV products on the market for evaluation, and the display chipset and intelligent control module are currently configured at the higher end. So all the testing is done under the same conditions.
Note: The test using the surface TV for the original film, the picture may be slightly curved, but the curved TV display is good, it is recommended to watch the TV to choose curved TV, more immersive.
Open time comparison
Most of the five software's on-time is maintained at between 3-7 seconds. In fact, the test is more intended to determine who is more stringent and the design of the system to optimize the above design, and after booting The loading speed of the picture and the apparent degree of the page's overall stalling can also clearly show the design problems behind a piece of software.
Startup Time Sort: Cloud Audition Aurora> Galaxy Kiwifruit> CIBN Universal Film> Music Video TV Version> Mango TV
5. Interface comparison:
Cloud Vision Aurora
The cloud-viewing aurora's interface adopts a three-stage arrangement. From the navigation layer, there are channels, selected videos, VIPs, TV shows, children, movies, new songs, variety shows, news, sports, and other channels. VIP is The focus of promotion was on the fourth position.
Based on the original Cloud Audio/Visual Penguin, the interface design was further optimized: the layout was more reasonable, and the program poster carousel was added to display the information more abundantly. After the opening, the hot broadcast program was clear at a glance. The channel theme at the bottom of the interface is also re-ordered according to the user's access habits. Each channel's entrance setting is more intuitive and convenient, and strives to be reached in one step. The video search tool and viewing history search tool are set in the most obvious place on the left-most entrance. The method of searching for videos is also very simple. Enter the first letter of the drama name.
CIBN Universal Film and Television
The Windows metro style that is commonly used in TV boxes is adjusted compared with the UI design of the previous generation. The overall style is replaced with the upper three layers, the upper layer is the control layer for search, setting, time and child locks, and the middle layer is the content larger image. The recommended layer, the lower layer is a different channel navigation layer.
There are six screens below the channel block. They are Home, TV Drama, Children, Movies, Variety, Members and more.
Use the remote control to control the delay rate is not high, basically in about half a second, will not appear because of the delay caused by manipulation.
The search interface is more traditional, using 24 letters and 10 number keys, and the search for content is tedious and slow. In the setting interface, the player's picture quality, language, and aspect ratio can be adjusted. At the same time, multi-screen interaction can be achieved and mobile content can be placed here.
Galaxy Kiwifruit
Adopted a relatively new dynamic design of the home page news, recommended content rotation. Similar to the content on the home page of CIBN Universal Films, the upper layer is search, watch record open VIP and time display lights. The content layer is recommended for each screen with VIP and single broadcast content. The three buttons on the left can enter more detailed categories. The lower navigation layer is divided into ten screens, which are carousels, recommendations, animation houses, VIP members, TV dramas, movies, variety shows, anime, channels, and settings.
The control of the Galaxy Kiwi is more humane, but the fluency is generally delayed. The setup interface is simple, with only a few settings for playback and display, and all others are optimized. The feature is that the search uses intelligent association function, which can be searched without a letter. As long as the Galaxy Kiwi library has several different initials options, it can quickly and easily find the desired content. .
LeTV TV version
The general style of the LeTV page is similar, but it seems to be a mess. The recommendation page in the content layer is complicated, but the lower navigation page is more concise, only my homepage, channel, live, and topic. Putting "my" in the first place highlights the importance attached to LeTV's membership. However, in the process of searching for content in the later stage, it will be found that such a complicated page does not easily capture the user's usage habits. The content of LeTV is always pushed forward and other current hot programs have not been effectively recommended.
The setting interface can also adjust the display effect. It is worth mentioning that LeTV has a function of speed measurement, which can prompt you how much bandwidth can be watched at the speed of the retaining wall. It is more user-friendly.
Mango TV
After a few upgrades, the current Mango TV has achieved a good user experience. The home page uses a scrolling recommended page flipping mode. One screen down can see the channels that need to find content, and then go down is the recommendation of different channels. The overall style adopts a sinking vertical mode.
The use speed is normal, the delay is very small, and the control effect is good. It is a very easy design to ascribe almost all channels and categories to one screen.
6. Comparison of content resources:
Content resources are the most important, and this is the highlight of this horizontal comparison. Due to the large number of content and different brands of VIP resources may also be slightly different due to copyright reasons, this review we deliberately choose to intercept the current relatively new before the release of the draft. Judging from popular film and television content and variety shows, films related to the copyright of the big screen are also a new version that has been newly processed in 3-5 months.
There are a total of 22 movies, TV shows, and variety shows selected for evaluation. Each of them has its own broadcast and highly popular movie and TV drama content. Before the evaluation, the author asked ten friends who usually liked to watch dramas and variety shows, selected 22 of them as the focus of the evaluation.
Los Angeles Trick or Treat, Beijing Meets Seattle 2 and Threesomes are movie content that was only released from theaters recently. With the exception of LeTV Video, all other platforms need VIP status.
The movie "Oolong Agent" has resources for removing CIBN Universal Films and Mango TV. Since it is a new film, it all requires membership.
The movie "Brains of the Brain 48 Hours" was purchased exclusively by LeTV as the most popular Hollywood blockbuster. It was not available on several other platforms.
TV drama resources are more troublesome. Net dramas and hit dramas have been purchased by more and more different platforms, and monopoly has become a strategic approach for more content platforms. So according to different flavors of users, we have chosen 8 dramas.
The latest TV drama "Qing Yun Zhi" has copyright content in the Cloud Aurora, CIBN Universal Films, and Mango TV.
The hit drama "Fantasy City" has five platforms, in order to get a better rating, this drama has opened up most of the video platform.
"Police and Police Dogs" can be seen only by the Cloud Aurora and the Galaxy Kiwifruit.
The "Kyushu Sky City" and "Moment of Youth" are cloud-only Aurora's single-play episodes. Other platforms are still unable to provide viewing resources.
Variety shows basically selected the more fiery variety shows that were broadcast simultaneously with the television stations. Due to the issue of copyright purchase, the monopoly became the majority.
The "Run Male 4" just finished running has resources in the Aurora Cloud and Galaxy Kiwifruit.
"Extreme Challenge 2" is the exclusive copyright of CIBN Universal Film and Television.
"Please Fridge 2 China Edition" is only visible in the Cloud Aurora.
"Challenger League 2" removed Mango TV's exclusive use of Hunan Satellite TV's own programs and other resources.
"Heroes of Heroes" Cloud Audio and Video Aurora currently has no resources to watch.
to sum up:
From the content test, it can be clearly seen that most of the current resources need to be supported by VIP. From the perspective of 22 movie and TV dramas and variety shows, Cloud Audio and Aurora accounts for 16 of them. In the copyright protection (without the public network), only 8 of the TV versions of LeTV are at the end. For the TV drama resources and film resources are more abundant, or cloud audio and video aurora, CIBN Universal film and Galaxy Kiwi.
As a platform for Internet content providers such as Mango TV, there are some disadvantages, but the relatively high membership price may not be advantageous.
7. Content playback optimization contrast:
Currently, bandwidth access is often faster. After responding to the national call, the three major broadband operators collectively reduce their fees and charges. According to the same quality-definition video content provided by the five content platforms for broadcast control optimization tests. Select dual-track 1080P video, normal 1080P video, high-rate 720P video, and ultra-clear, high-definition and standard-definition video content for testing.
Under the same conditions, the “Authorities in Chinatown†cloud-viewing aurora can be optimized, and the bandwidth-compressed output still stands out. The content output of the other platforms is roughly the same, the texture of the picture is slightly insufficient, and the contrast is not high enough.
Double-track 1080P movie "London's Fall" Cloud Aurora's picture optimization is better, but the soundtrack need to cut out the movie to re-select from the outside is more troublesome, this CIBN Universal film and television can switch from the internal sound track approach is more convenient. The quality of the other several broadcasting platforms is consistent with the performance of this movie, and the playing fluency is also good.
8. Comparison of platform special features:
Since different platforms have different own functions and VIP permissions, a functional comparison and evaluation was conducted for the five content platforms. If all the VIP modes were purchased, whether or not these functions can be implemented can be achieved.
The chart can be seen in the five video platforms after the purchase of VIP ads are exempt, which is the initial level of all VIP permissions. In addition to mango TV, the video can be accelerated. For multi-screen applications, only the Cloud Aurora, Galaxy Kiwi, and LeTV video can be used. All APPs have developed an exclusive library for VIP. The only platform that supports 4K picture quality for members is the Cloud Aurora Aurora and LeTV Video Edition. The video platforms supporting Dolby Audio are four other than CIBN Universal Television.
Evaluation summary has its own characteristics
Interface summary:
The desktop UI design of each of the five video softwares has its own special features. It can effectively adapt to different users according to their usage habits. And fluency as a very important point of view, the speed of the galactic kiwi is not enough for the other four to be improved. The page's recommendation and update speed is also a very important part of the user, and each one is doing well. The page recommendation content is the latest content.
Members' summary:
The member price is the first element of the user's purchase, followed by the movie and TV drama he likes to watch if it appears on this platform will be the first time to buy, at the same time the richness of the film and television drama and VIP can bring about the number of rights is also the user to buy members One of the elements. The cloud audio and video aurora is obviously more purely in the treatment of VIP, specially set the VIP golden channel at the first screen navigation frame, followed by the Galaxy's kiwifruit VIP rights protection also do a good job.
Content summary:
The evaluation of the content richness of the movie and TV dramas mentioned above has clearly revealed that the recent popularity of the content video cloud is not only an advantage but also does not mean that other platforms will not catch up. It is an indisputable fact that as long as the content is outstanding, the users will naturally see more.
Overall summary and recommendation:
As for evaluation, you must have your own opinions on different video platforms. According to the author's trials for a long time, if you need an extreme audition experience and rich content friends, we recommend that you choose cloud audio and video aurora, if you buy cloud audio and video Aurora members The resources that can be harvested will be very large.
If you need to watch online self-produced variety shows and fiery IP TV dramas, Galaxy Kiwi is a good choice, after all, iQIYI's current control of these content is more mature.
CIBN Universal Film and TV is relatively modest. It is backed by Youku Potato Content Platform. Recently, there is less content, but members are cheaper.
LeTV TV version currently needs to purchase LeTV hardware to watch 498 yuan a year, but there is no Internet content license party support, protection is not enough, the user is cautious to purchase.
Mango TV is the only one who participates in the Hengping Internet content license. The content resources are indeed relatively small. Hunan Satellite TV variety shows are complete. Friends who like to watch Hunan Satellite TV Variety Arts can purchase.
The above five TV-based TV softwares can be downloaded and installed by the sofa butler. In addition, the sofa butler also integrates many TV-based APPs to cover a wide range of applications such as audio and video, games, and so on, fully satisfying all the needs of you and your family.