Taiwan's Datong will launch a variety of LED products optimistic about the second half of revenue

Dachang Datong will launch 8, 10 and 12 watt LED bulbs on July 12, and plans to sell at the same time in the “Taitong 3C” province's 245 stores, sales channels, electric materials, etc., with a target monthly sales of 150,000 units. It is expected to sell 900,000 units in half a year. Datong is optimistic about its revenue performance in the second half of the year.

Datong’s supervisor said that in April, a 7-watt LED bulb was sold for 12,000, and it was put on the “Datong 3C” of Datong. It sold out in less than two days.

Datong entered the LED lighting, with the Datong brand as the core, and through the packaging and assembly of Fuhua, combined with the upstream LED supply of Dongbei and Yuyuan, the Japanese Nichia chip was adopted. And to enter the LED lighting market with "high quality parity", and simultaneously expand overseas markets, adding new kinetic energy to Datong's revenue. Datong expects that the benefits will be greatly emerged in the third quarter.

LED bulbs in this year, the price is greatly reduced and power-saving and other incentives, led to the LED factory's billion light, Delta, Tsann Kuen of the 3C channel, etc. joined the battle, an 8 watt LED bulb fell below 300 NT dollars, compared to last year 50% cheaper, detonating LED lighting business opportunities in the Taiwan market this year.

In the past, the cost of LED bulbs was high, and the price of electricity was low. Consumers did not use incentives. However, under the global trend of high electricity bills and environmental protection and carbon reduction, the price of LED bulbs is close to the needs of consumers, which will drive LED lighting to become more popular in the Taiwan market.

Datong pointed out that through the launch of the new 10 and 12-watt LED bulbs, the illumination will replace the traditional 40-watt, 60-watt incandescent bulbs, with high-quality and cheap production and sales strategies, and a variety of channel sales layout, which can induce Consumer interest in LED bulbs. The industry said that in the second half of the year, Taiwan's LED lighting market will take off at 8 watts, and it will enter a new competition with large wattage and more than 10 watts.

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