June 22 hearing Ma Yun's speech made the audience silent. On June 21, local time in Detroit, Ma Yun, chairman of the board of directors of Alibaba Group, presented a series of figures to more than 3,000 small business owners from across the US and Canada in his speech at the “American SME Forumâ€. He said:
“A total of 11% of the total retail sales of social consumer goods in China's online and offline industry last year came from Alibaba. Last year, the 11th Carnival took only 1 day, and we achieved a sales of US$17.8 billion. In the previous few days, we were short of 618 events. Two hundred tons of milk powder was sold in five minutes; just mentioned that 200 million people use their mobile phones to shop on our platform every day; our company alone assisted in the delivery of 70% parcels in China, and the Chinese logistics companies must at least Process 1 billion packages."
This time there was no applause. The figures introduced by Ma Yun left the audience breathless. The small business owners all realized that they were experiencing what Ma Yun said in his speech—rediscovering China.
In the one-hour keynote speech, Ma Yun described the rapid development of China, allowing more than 3,000 SME owners to discover the New World once again.
“Please rediscover China!†Ma said loudly. “Please treat China as an opportunity!â€
In defining China, Ma Yun stated: "If the United States is on the wheel, then today's China is on the Internet and mobile."
This judgment probably will not have too many Americans to oppose. One example is that Alipay, popularized in China, lacks the corresponding universal network payment application in the United States. One short story is that during the "American SME Forum," many Americans even mistakenly believe that the phrase "can you pay treasure?" from the Chinese population is a greeting between strangers.
The influence of Ma Yun and Alibaba in the United States is obvious. During the "American SME Forum", the entire city of Detroit was hampered and the hotel was booked. The local residents were all scared by the lively scenes. However, at this forum, Ma Yun switched the focus of the spotlight from individuals, from Alibaba to the entire country.
China will be a new and important engine in the world
Like a magician, Ma Yun demonstrated on the stage the great changes in China over 30 years of reforms. He first screened a video of the contrast between Shanghai and the past. "13 years ago it was just a ridiculous place. I asked a lot of Americans what they think of China. The answer is Panda, Bicycle, Great Wall, Tai Chi... China has changed. In just 13 years, China has created so many things like Shanghai. The city has grown so fast that it has grown from no name to the second largest economy in the world."
This is only the beginning. Ma Yun told everyone that China's growth rate will be faster in the next 30 years. “The United States is the engine of the world economy in the past 30 years and it will be the leading engine of the world economy in the next 30 years, but China will be the new important engine.â€
One figure after another was introduced by Ma Yun: China has a population of 1.4 billion and more than 300 million middle-class people. Last year, 150 million Chinese traveled abroad. Ma Yun asked the audience: “How many cities in the United States have more than 1 million people? 10 people. How many such cities in China? 102. One million people in China may be a rural area, and in the United States is a large city. "There are 8.6 million people in Hangzhou." "In the next 15 years, China will have 400 million and 500 million middle-class people. Their demand for quality products and services is huge. Think of what this means."
The answer given by Ma Yun is that in the past 30 years, the population and middle class in the United States have changed the economy of the entire world; in the next 30 years, this growing market in China will fundamentally change the picture of the world economy.
Ma Yun said that China will become the world's largest consumer market. This engine will drive the world economy and it will represent a huge opportunity for global SMEs.
Welcome to China on the mobile
Take Marco Polo's story as an example. Ma Yun invited the audience and even the global SME owners to issue an invitation to global trade. He said: Marco Polo spent eight years from Europe to China and spent eight years returning from China. Europe, with the Internet today, can reach China hundreds of millions of times in eight seconds.
The world is changing, so the method of doing business is changing. Ma Yun said: The Internet is exactly the opportunity for SMEs to participate in global trade. Don't think of the Internet as the e-business. Think of it as e-business. Let the French do the front-end design for you, the Chinese are responsible for manufacturing, and the Africans purchase raw materials. In the past 20 years, only multinational companies can have such an ecosystem of cross-border business, but today we have the Internet. What large companies can do in the past 20 years, and SMEs can use the Internet today. In the past 20 years, large companies have the funds to invest in IT and open offices around the world. Today, SMEs can do this via the Internet and e-business. This can be achieved in an efficient and cost-effective manner.
Ma Yun said that the global purchase of global sales will happen in the next 10 years. Our goal is that consumers in the world in the next 10 years will be able to receive orders within 72 hours as long as they place orders online. We hope that the government can formulate policies for SMEs so that SMEs can trade freely and easily.
For example, he said: When the Canadian Prime Minister visited Alibaba three years ago, he said, “Help us sell Canadian seafood—we sold 90,000 fresh lobsters on that double 11 and arrived in a Chinese consumer home from Canada in 72 hours.†For almost three weeks there was no lobster on the Canadian market; the American ambassador asked us if we could sell the cherries. We said yes, the cherry was still on the tree when the consumer placed orders, and once the orders were placed on the farm, the cherries were delivered within 72 hours. In the hands of 80 million families. What's interesting is that after a few days we received a lot of complaints and complained about such good cherries, such a low price, why can't we continue to order - they still want to buy.
The huge market, eager consumers of quality consumption, advanced payment, and convenient logistics are the infinite vitality that China on the mobile end will bring to global trade. Ma Yun reminded that the demand from the 1.4 billion people is huge, and you only have 300 million people.
Start learning Chinese!
In 1972, Ma Yun, born in Hangzhou, was 8 years old. The agreement signed by Mao Zedong and Nixon opened a new chapter in Sino-U.S. cooperation. Since then, China has grown rapidly. Ma Yun's Hangzhou has also been affected and it has begun to become a relatively open city. Many American tourists therefore came to China. Ma Yun began to provide them with free guided tours and learning English. He learned many different things and learned what is happening on the other side of the world.
This has a particularly important significance in Ma Yun’s history of growth. This is almost a microcosm of a generation of Chinese people.
“People like me did not study in the United States for a day, but I believe that I understand the United States better than many Chinese people and even some Americans. I respect culture, and I am in China today, in Beijing, Shanghai, Guangzhou. If you choose 100 young people, 80 people can say at least 50 English words. But in Washington, New York, and San Francisco, in addition to thank you, how many of the 100 young Americans will speak more than 10 Chinese words?" The scene caused laughter at the scene.
Ma Yun’s growth history is almost in sync with China’s history of reform and opening up. In the past 30 years, China also learned from the United States and learned from Europe. “When we embrace change, we have an opportunity. People start to complain about globalization, and I think that globalization is unstoppable, and you have to think about how to change yourself and embrace it. In the past 30 years, China’s manufacturing industry has developed Because China has studied the preferences of American consumers to ensure that European, American, and global consumers like their products.â€
Ma Yun said that the United States is a great country and he himself has tried to learn how GE, IBM, Ebay and other companies operate. He was pleased with the previous dialogue between the leaders of the United States and China: “Because the United States helped China a lot over the past 30 years, the Chinese market needs a lot of U.S. products and services in the next 30 years. The U.S. quality products make Chinese consumers crazy and love. Do business for China?... The world is changing. I think that doing business in the traditional way is not feasible. If you use the Internet, there will be a better way."
In his speech, Ma Yun mentioned twice that China is "the country on the Internet, the country on the mobile end." He spared no effort to publicize the new changes in China and encouraged SMEs to bravely embrace Sino-U.S. trade and even global trade. Of course, he also hinted at a small request: start learning Chinese!
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