Enterprise: Overheated investment has become one of the main characteristics of China's LED interior lighting market.
From the perspective of these years, the application of LED in lighting has received more and more attention. Whether under the promotion of policies or the environment, its prospects are extremely broad. However, there are more and more companies engaged in LED related fields at present, but the market is not as optimistic as the company imagined.
The arrival of the LED lighting era overnight, so that manufacturers and investors have ignored the market acceptance of LED. Their common denominator is to see the prospects of this industry, to see a large macro environment and a good policy orientation. It can be seen that there are not many enterprises that have professional technologies to do a good job of indoor LED general lighting. "Leap-forward" posture naturally will inevitably lead to confusion, such as imitation production, low level of repetition, exaggeration of the market, cutting corners, shoddy work, etc., and ultimately harming the interests of the entire industry.
Business: quality first
In the interview, most businesses operating LED indoor lighting products stated that at present LED interior lighting is still in the demonstration stage in the industry, many standards and technologies are still not mature, color, brightness are still unstable, and glare and other issues, they are mainly Still push some relatively stable products, laying the groundwork for later promotion. Therefore, they are very cautious when choosing a brand. “If you use some poor-quality LED products, you will get an error message similar to 'energy-saving lamps are not energy-saving'. This is extremely unfavorable for the future promotion of LED, and it will also give We have increased difficulty in sales of LED products.†Luo Pei, general manager of Shanghai Yongfu Lighting Co., Ltd. talked about the promotion experience of LED indoor lighting products.
“Our LED interior lighting project is also only tried on a small scale and has not yet been used on a large scale. The main concern is that the current LED technology is still unstable, the quality is uneven, and there is no relevant standard specification. If there is a problem with the product, We can't afford this responsibility.†Huang Xihua, general manager of Guangzhou Haoyuan Lighting Co., Ltd., is very worried about the quality of LED indoor lighting products. According to its disclosure, the life of the LED light source in the promotion is up to 50,000 hours, but the supporting constant current Power and other technologies can not keep up, usually some capacitors have been damaged in less than 10,000 hours.
It takes time to promote the market cultivation
At present, many companies in the promotion of their LED indoor products, are mainly reflected in high technology, long life, low energy consumption, clichés. According to relevant survey data, more than 90% of people do not understand the effects and applications of LED. Their impression of LED is only energy saving. In fact, this is also the most publicized by government, enterprises, and the media. This leads companies to not know how to open the market. , so now for manufacturers, are in a phase of exploration.
According to Zeng Libin, an engineer of the National Star Opto-Electronics Lighting Division, at present, manufacturers have not tapped more promotional features in LED applications, making the market more acceptable. “The thing that impressed me most was that when visiting Toshiba, when one of its products was advertised, the concept of 'not attracting moths' was created. This would be more interesting to consumers: if I installed this Lights, moths will not come to my house, but ran to the neighbors next to the fluorescent home. This concept is very creative and very interesting. According to Zeng Libin, this concept is actually based only on LED light technology Proposed that the principle is not complicated, because the LED as a single wavelength light source, the wavelength is specific, unlike the fluorescent lamp is full spectrum. So, there are many things waiting for us for LED as a new light source.