Lighting Industry in 2011 five "hidden rules"

Does the lighting industry also have "hidden rules"? Without answer, this is an indisputable fact. Any industry has its own track. We analyze the unspoken rules of the industry. We do not want to touch the nerves of certain enterprises or industries. We hope to use this to sort out and regulate the problems existing in the industry and give warnings, and also to a certain extent. Corrected.

Below I have listed some of the current status of our lighting industry. I do not know whether they are called "hidden rules", but at least they can present some problems from their appearances, touching the perceptions and senses of some people. -

Plagiarism becomes a wind

In the lighting lighting industry, the so-called original spirit is only a beautiful expectation. Many companies start from the beginning to the development by relying on imitation, and they both form an inherent inertia regardless of thinking and production. If the company is not large-scale, it will steal copies of the products of its domestic counterparts; if the scale of the company is a bit larger, they may extend their sense of touch to foreign counterparts, so that Milan Lighting Fair will maintain a high degree of vigilance and prevention for Asian exhibitors. These products produced by plagiarism are all the same as a mother's child. Both the illegitimate child and the front office are carved out by a model. It is naturally difficult to distinguish one from the other.

Price high

The imaginary price is no longer an open secret among in-house people. The lighting product itself does not belong to circulation type products. It may have a little scope of home art, so it is difficult for distributors or manufacturers . This provides manufacturers and dealers with a space to play. In the old town store, if you use the label's price to buy lamps, you are absolutely a stupid hat. According to a friend in the line, the price is only a deaf thing. The price of more than 1,000 pieces of light is the actual price you take. According to this argument, it can be imagined how much the so-called price of water is, in fact, the virtual high price is not only the manufacturer to do so, the dealer also like to draw a gourd.

Power mark

In the field of domestic energy-saving lamp production, almost every company will play the so-called pure three primary colors, energy-saving standards, how much life, as if everyone is at the same level of quality. What is even more serious is that in pursuit of maximum profits, many companies originally claimed 60 watts at 30 watts and 15 watts at 5 watts. However, the ordinary people do not understand these roads. The higher the power of the energy-saving lamp, the higher the selling price. In the increasingly fierce competition of energy-saving lamps, the false-reported power has become another manufacturer's weight.

Service trap

Lighting products are characteristic products. In installation, professionals may need to be installed to achieve the effect and will not be damaged. These are, to a certain extent, the means by which the seller of lighters constrains the purchase of lights to generate additional profits. Lighting products have always had the problem of lack of after-sales service system. This is a tool for manufacturers and distributors to interact and better serve consumers, but it has finally become an “accomplice” for extracting consumer interests.

The "hidden rules" of these lighting lighting industry not only reflect the above points, but perhaps there are more "hidden rules" that have not surfaced. Let the so-called "hidden rules" subside and let the rules of orthodoxy come to the fore. This is the basis for the sound development of our industry. The order of good market development is to be maintained by all of us, which is more conducive to the development of our industry.

  Accessories mine

This phenomenon may be concentrated in some dealers who have entered the age of several years. These old fox-type dealers are very penetrating in this industry, and the product cost is even more than that of the manufacturers. Therefore, in order to maximize profits, they often buy lighting products. When only buy the bracket, other lighting accessories and light sources are bought and assembled. Brackets are involved in electroplating, hardware, and welding. Naturally, it is difficult for dealers to handle them. Therefore, they start with other accessories to reduce procurement costs.

In the world of results-oriented social values ​​today, as long as the goal is achieved, many people can use whatever means to ingest and achieve. In fact, such thinking and behavior can easily be mistaken for a minefield, because the expansion of lust is contrary to nature. Laws and rules are like wild horses that are dislocated. If they accidentally hit a land mine, or fall into a cliff.

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